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Hong Kong Fashion Week for S/S 14 from July 8
Jun '13
The 20th HKTDC Hong Kong Fashion Week for Spring/Summer 2014 will be staged from 8-11 July 2013 at the Hong Kong Convention and Exhibition Centre under the theme Sweet Fashionland. It features nearly 30 events including fashion shows, seminars and fashion presentations.

These fashion shows, featuring promising designers and brands, as well as new design talents and creative student works; the seminars and presentations hosted by international trend forecasting agencies, local institutes and industry bodies as well as the presentations by renowned stylists, designers offer fresh insights from professional perspective.

The fair hosts seven unique house shows, namely Fashionally Collection #2, showcases 14 past winners and finalists of the Hong Kong Young Fashion Designers Contest, such as designs from Elizabeth Lin, the Overall Winner, Party & Evening-Wear Group Winner and Best Innovation Award Winner this year. Two shows from the Chinese University of Hong Kong and Hong Kong Polytechnic University will be staged to highlight collections of student designers.

Two Brands Collection Shows will feature fashion brands including Dianthus D’kangala and Rough Wave from Angola and Gregorius Vici and Angela Chung from Indonesia. A Designers’ Collection Show will showcase innovative collections of designers from Hong Kong, Indonesia, Japan and the Philippines as well as labels from Macau in a standalone show.

During the four-day fair, eight fashion parades will present new clothing and accessories design from the Chinese mainland, Hong Kong, Italy, Japan, Poland, Russia and Taiwan. In addition, The Federation of Hong Kong Footwear will display the winning pieces of the Shoe Fountain project.  

Buyers will also gain insights into market trends for the coming seasons and the latest technology development in various seminars and presentations. International trend forecasters including Fashion Snoops and Stylesight from the US, Peclers Paris from France and WGSN from the UK will unveil the coming trends in fashion and lifestyle.

Heavyweight speakers and presenters include Catriona MacNab, Chief Creative Officer of WGSN who will share her viewpoints on 2014/15 Macro Trends while Marco Chan, veteran hair stylist in international fashion weeks of London, Milan, Paris and the first Asian hairdresser to appear in the TV series “America's Next Top Model”, will demonstrate the latest stage hair styling during the fair.

Buyers interested to learn more on technology advancement of the apparel industry should not miss the introduction of the robotic mannequin system “iDummy” seminar, which reveals the revolutionary breakthrough that can streamline the operation of the apparel and garment industry by changing the body shape and dimension of the mannequin. Representative from Spanish Association of Knitwear will also update audience on the latest technology developments in the production of functional fabrics, such as the application of nanotechnology and smart textile.

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Courtesy: Aditya Birla

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