Home / Knowledge / News / Fashion / Record numbers of exhibitors at Ethical Fashion Show
Record numbers of exhibitors at Ethical Fashion Show
06
Jul '13
The Ethical Fashion Show Berlin continuous its steady growth and expansion. After three busy and successful days, reactions are resoundingly positive: Assembling 73 exhibitors from 15 nations at the fully booked ewerk facilities from July 2nd – 4th, the professional trade fair provided an excellent, comprehensive and international overview of green street and casual wear.

With more than half of the labels on display hailing from outside of Germany, more visitors than ever showed keen interest in sustainably produced fashion collections. “The steady and impressive increase in both exhibitor and visitor numbers proves that green fashion is more sought-after than ever”, states Detlef Braun, managing director of Messe Frankfurt.

Altogether, 103 exhibitors at the Ethical Fashion Show Berlin (ewerk) and the associated Greenshowroom for premium brands at Berlin’s Adlon Kempinski hotel showcased their upcoming Spring/Summer 2014 collections. Combined, the two Messe Frankfurt events make up the largest European platform for green fashion.

“Everything on display here proves that a different world, a different approach to consumption is possible” adds Renate Künast, chairwoman of the Green Party/Bündnis 90, during her first-day trade fair visit. According to her, what started out with organic food needs to continue in the realm of textiles, “with great fashion produced under fair conditions for both people and the environment.”

Spotlight on social standards

In this spirit, the assembled labels highlight and exemplify many examples of modern, progressive production approaches. Putting social production standards centre stage, the sustainable fashion brands focused on transparent supply chains, fair pay, health and safety at the workplace as well as support of social projects in the production regions.

The Fair Wear Foundation’s “WellMade” seminar series, which had its premiere at the trade fair, examined the fashion industry’s working conditions and pinpointed concrete improvement measures. “We simply need to get started,” adds Künast. “Now it’s time for politics to create the right framework for conscious buying decisions.” Followed by creating a seal “that tells the consumer: This is where green fashion starts. When I spot this seal, I’m willing to buy!”

High attendance, more conventional buyers

The higher attendance and increased interest in Ethical Fashion Show Berlin brands, especially from conventional buyers, was clearly appreciated by the participating labels. “We had a great trade fair”, or so Mud Jeans CEO Bert van Son summarises his label’s Ethical Fashion Show Berlin debut. “You simply have to be here, in Berlin. The trade fair still continues to grow and we had a lot of traffic at our stand. We spentall day talking to buyers and media, introducing our new jeans leasing concept.”

An opinion shared by Josephine Grosser, managing director of Grand Step Shoes. “Simply everyone turned up: small retailer representatives with a focus on green fashion, but also the major buyers. The trade fair provides just the right platform for positioning ourselves on the market – and it really helps to raise awareness. So, we’ll be back in January!”

Matthias Hebeler, managing director of Brainshirt, adds: “If you are a sustainable brand, you need to attend the Ethical Fashion Show Berlin because it bridges the gap between conventional and green fashion. We just managed to convince some conventional buyersthat even male and business fashion can work really well in this area.”

Messe Frankfurt


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search