HUB Hong Kong shortlists brands for first fashion fair

16 Jul '13

4 min read

With almost 14% of exhibiting brands based locally in Hong Kong, it is not only Western brands that are seeking entry into the lucrative emerging Asian markets. Actor Michael Wong will be exhibiting his new collection under his label, MW Michael Wong.

Following creative collaborations with various luxury brands in the past year, Wong turns his talents to an exclusive new menswear range, further details of which will be announced at the event.

Designer Johanna Ho, style icon and designer-to-the-stars, will also be showcasing her collections at the event. With Lana Del Rey recently stepping out in one of her designs and Eason Chan wearing nothing but Johanna Ho whilst on stage at his Eason's Life Concert this year, Ho has also just launched her first boutique in Hong Kong.

THE FOUNDERS & THE BACKGROUND

At the helm of The HUB stand two British expats adept in connecting US and European brands with the coveted Asian market: Peter Caplowe and Richard Hobbs. Since taking residence in Hong Kong over two decades ago, Hobbs worked with Mecca USA before a more recent association with Pepe Jeans, and Caplo we was the architect of Evisu's international expansion.

When asked to comment on the overwhelming response to the exhibition by international brands, Hobbs remarked, "Every international fashion brand has its sights set on Asia because, put simply, Asia is the most lucrative new market on the planet. It's pretty clear that any brand anywhere in the world that's doing its homework wants to sell more into Asia and the best way to reach the continent's emerging markets is through Hong Kong."

He concluded, "The HUB's positioning in Hong Kong is not coincidental. Its geographical position in the heart of Asia and reputation as an international city makes it the ideal gateway for fashion brands to catwalk into China and beyond".

Click here to view exhibitors list.

HUB