Home / Knowledge / News / Fashion / Over 100 brands showcase at Novomania tradeshow
Over 100 brands showcase at Novomania tradeshow
Jul '13
Novomania 2013 launches its fourth edition; it's the best yet with some refreshing new labels and returning brands, coupled with the supporting NEWGEN talent from China for its next edition - a meeting place where business is paramount.

Under this year's theme of 'THE CLOUD,' over three days, Shanghai Mart will be transformed into a fashion cloud.

Covering a total of 19 countries and regions including France, Italy, Spain, Portugal, Russia, Germany, Brazil, UK, Sweden, Holland, Belgium, USA, Australia, Japan, Korea, Philippines, Mainland China, Taiwan, and Hong Kong showcasing over 100 brands in total, Novomania is the only tradeshow in China showcasing this many international brands.

As Guilherme Faria, General Manager of UBM Novomania comments, "Novomania is a place where fashion meets opportunity, China meets the West, and business happens. We are proud to present China's fashion capital to some of the world's premium labels in Novomania's five fashion areas to help the ongoing transformation of China's fashion market."

Those five fashion areas at Novomania are: Denim & Urban, Fashion & Chic, Sports & Street, Shoes & Accessories, and Contemporary & Premium. There is also Innovation & Retail Services – highlighting why Novomania is a must visit!

Nana Lee, Director of LIE by Lie Sang Bong says, "We have high hopes for Novomania as it will be the new platform for our collection to get into the Chinese premium market. I am excited to meet great people there and our Chinese buyers don't need to come to Paris or New York to meet us anymore. We will meet you at Novomania!"

New to this edition, Novomania will be supporting NEWGEN and new talent, firstly, the Independent Chinese Designers area: new to the show this year and an exciting arena with so many talented Chinese designers emerging from China, Novomania is supporting Chinese designers and engaging people to support and respect original design at Novomania.

Secondly, the aptly named, "Future Fashion China -- Colour & Trends in 10 years' time," UBM Novomania, together with ALMAX, will host The ALMAX -- Novomania Mannequin Painting / Decoration Competition to present collections of mannequins created and dressed with art by young fashion designers who are graduate students from Chinese universities.

Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search