Amsterdam Fashion Week shows diversity of Dutch fashion

The 19th edition of Amsterdam Fashion Week also saw the birth of talent and innovation platform ‘Fashion LAB’. Here, promising designers get the opportunity to make use of all the facilities needed to professionally present themselves to the international fashion world.

No less than 12 different Fashion LAB catwalk shows took place, from designers such as Armand Michiels, Nata Ryzh, FREDFARROWBRITTAVELONTAN and Dorhout Mees. In Fashion LAB, the starting and  advanced talents are being prepared for their definitive breakthrough with an on-going programme of workshops, lectures and coaching. With Fashion LAB, Amsterdam Fashion Week also makes an appeal to the fashion industry to support its talents and to contribute to the shared innovation platform.

Business Programme

With the Business Programme, Amsterdam Fashion Week aims to connect companies and entrepreneurs from the entire fashion supply chain and other industries. Members of the ‘Fashion in Business Network’, that was established in January 2013, receive invitations for (VIP-)get-togethers, catwalk shows, fashion-drinks and exclusive presentations throughout the year. Through the Network, they stay up to date on the latest developments, are able to network and receive help to benefit from the many commercial opportunities that the fashion industry offers.

On Monday the 15th of July, the Business Programme-event ‘Keys to Success’ took place, where jeans experts from home and abroad talked about the future of Amsterdam as a Denim Capital. Brand Director of G-star Shubhankar Ray, Founder and CEO of Denham Jason Denham and David Koral of Koral Los Angeles, praised the city for its international trade network, hospitality, creative spirit and excellent business climate for the denim industry.

The Business Programme also formed the starting point of the special tours that were organised for potential sponsors, in preparation of the 20th edition of Amsterdam Fashion Week, that will take place in January 2013.

AMSTERDAM FASHION WEEK