Mercedes-Benz Fashion Week Stockholm announces schedule

The programme for Mercedes-Benz Fashion Week in August has now been published, and the list of brands that will be presenting their SS14 collections during the week includes names such as Back, Filippa K Man, Cheap Monday, Tiger of Sweden, Dagmar, Bea Szenfeld, Whyred, Hunkydory, Ida Sjöstedt, Busnel, Carin Wester, Common, Minna Palmqvist, Erik Bjerkesjö and AltewaiSaome, to name but a few.

A unique jewellery presentation will take place at Bukowskis, which makes its entry as a new arena this year. In addition to the programme of fashion shows, a number of events, seminars and activities for the general public will also be arranged, the details of which will be released at the beginning of August.

Mercedes-Benz continues to be the title sponsor for the week, and existing major sponsors American Express and Canon are joined by RE by Magic as a new major sponsor this year. RE is a new range of functional drinks.

“Mercedes-Benz Fashion Week represents and symbolises the fundamental elements that we want to communicate with our products: innovation, quality and boldness. It has to do with the ability to look beyond tomorrow and create new trends for the future. We are now entering into a long-term collaboration with MBFW and are convinced that the partnership will be to the benefit of us both”, says Tomas HR Lind at Magic House Sweden.

Mercedes-Benz Fashion Week