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'Roberto Cavalli Junior' opens mono brand boutique in UAE
30
Jul '13
Roberto Cavalli is pleased to announce the opening of the ‘Roberto Cavalli Junior’ mono-brand boutique in Dubai in the United Arab Emirates.

The ‘Roberto Cavalli Junior’ boutique was inaugurated July 4th 2013 in the prestigious Dubai Mall, situated in Doha Street, point of reference for the luxury brands and important shopping destination in the United Arab Emirates.

The boutique is distributed on one floor and measures a total of 170 square meters, with a prominent front window display. The boutique was opened in franchising with Joint Projects International, partner specialized in childrenswear.

The space presents the Roberto Cavalli Junior brand concept in a mono-brand boutique. The façade, in silk-screen printing glass and characterized by serigraphic damask motifs, is framed by a precious shiny brass frame and created exclusively for this location along with a small fun ‘VIP room’ located inside the boutique which features a large throne and mirror.

The disposition of the spaces has been carefully designed to highlight the different product categories present: Roberto Cavalli Junior clothing and accessories for boy and girl (ages 2–16), Roberto Cavalli Newborn (0–24 months) and Roberto Cavalli Junior Shoes (shoes for boys, girls and infants).

The mono-brand highlights a series a recurring decorative elements, which will characterize the ‘Roberto Cavalli Junior’ boutiques such as wooden furniture with mother-of-pearl ivory finishings, Roberto Cavalli Home ivory leopard-print wallpaper and shiny brass hangers, which convey a pleasant and energetic atmosphere made to accommodate unique and surprising collections with an ironic and dynamic spirit.

The ‘Roberto Cavalli Junior’ girls and boys clothing and accessories collection, the spaces are characterized by different-colored details (respectively silver and blue denim), while the space dedicated to the ‘Roberto Cavalli Newborn’ collection for infants is characterized by design elements with Swarovski crystals and a heart-shaped floating display in ivory-colored velvet with capitonné details.

This opening represents an important milestone for the Maison marking the beginning of a significant expansion of the ‘Roberto Cavalli Junior’ brand in the Middle East and worldwide.

Roberto Cavalli


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