Originally launched in 2007 by fashion icons Sienna and Savannah Miller, Twenty8Twelve is now stocked in over 300 stores worldwide.
The opening adds to the growing line-up of leading brands that have chosen McArthurGlen, Europe’s leading owner, developer and manager of designer outlets, to enter the outlet market, including Lulu Guinness and The Kooples.
The new 1,866 sq ft store will be positioned alongside brands including Reiss, Ted Baker, French Connection and Kurt Geiger, making Ashford Designer Outlet a must-visit shopping destination with a great mix of high fashion retail brands.
Sven Gaede, UK Managing Director, McArthurGlen Group, said: “To have a global yet uniquely British brand like Twenty8Twelve choose Ashford Designer Outlet as the destination for its first outlet store demonstrates the strength of McArthurGlen’s offering of premium names for the fashion-conscious shopper.
“This comes at a time when premium brands are increasingly viewing the outlet market as a prime destination, identifying the opportunity to reach a wider base of fashion-conscious customers, while operating in an environment which reflects their brand identity.”
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