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Major global cities are high connoisseurs of fashion
Aug '13
Luxury apparels are largely consumed by major global cities, including New York, Paris, Tokyo, Hong Kong and London, mainly due to the high purchasing power of the people in the region and several fashion designers are focusing on these cities for expanding their business.

Speaking to fibre2fashion, Danish fashion designer Stine Ladefoged said, “There is an increased interest and consumption of fashion clothes in the bigger cities because in these cities appearances express the social status.”

“It is more expensive to live in the bigger cities and the people in these regions are interested in presenting themselves, so they spend more money on luxury items,” she explains.

Stine Ladefoged is known for her knitwear and jerseys made with Scandinavian simplicity as well as innovative detailing.

According to some of the designers, although fashion clothes are mostly targeted to the niche market of elites, people from every corner of the world love fashion but consumption of luxury garments are highly based on several factors including economic conditions and exposure to fashion.

Kenyan fashion designer Liz Ogumbo says, “People from all around the world love fashion and consumption of fashion is highly based on various markets. I think Milan, Paris, London, New York and Hong Kong are the top cities with high consumption of luxury garments.”

Explaining further, Zimbabwean fashion designer Maita Marimo, says, “I would think that regions with high-consumption of fashion clothing would be countries with strong economies.”

“A country with a weak economy will have people who are more concerned about bread and butter rather than fashion,” she mentions.

Maita Marimo experiments with the central theme of femininity and glamour. She was awarded as the top designer at the Zimbabwe Fashion Week.

Emerging Lebanese fashion designer Mariana Valentina says, “The regions with the highest consumption of luxury garments are all the major cities around the world, including New York, Paris and Tokyo, because these cities are fashion capitals and they have higher consumer economy.”

“Designers want to be selling their clothing in cities with high demand for luxury clothing in order to keep their companies alive,” she informs.

Fibre2fashion News Desk - India

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