Bridalwear brand Pronovias steps up pace in Middle East

Pronovias is boosting its global growth, opening four new shops in the Middle East: Beirut (Lebanon), Tripoli (Libya), Mashhad (Iran) and Riyadh (Saudi Arabia).

The brand has now entered Lebanon: its first boutique, with two storeys and an area of 230 sqm, is in the city of Beirut, at 1339 Park Palace Building, Minet El Hosn – Solidere.

In early August, the company also opened its first shop in Libyan capital, Tripoli. This is a new market for Pronovias, where it is partnered by Husni Bey Group, which works with global fashion brands. The new boutique is on kilometre 8 of Gargaresh Road and covers an area of 280sqm.

In line with its global growth plan, Pronovias opened its second shop under franchise in Mashhad (Iran), in the Caspian Mode Mall on Sajjad Boulevard. It recently opened a second franchise in Riyadh and its sixth shop in Saudi Arabia. The chosen location is the Rabwa Mall - Al Othaim and the shop has an area of 222 sqm.

Year after year, the Pronovias Fashion Group has consolidated its global leadership  in the bridalwear sector. What started out as a family firm in Barcelona in 1922 is now a world force in bridal gowns, operating in more than 90 countries, with 164 shops and more than 4,000 points of sale.

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