Home / Knowledge / News / Fashion / Dsquared² refurbishes Milan flagship store
Dsquared² refurbishes Milan flagship store
24
Sep '13
Housed in a historical building in Milan’s Porta Volta area, Dsquared² has completed renovations of the former National Energy and Electricity Company (ENEL) into the fashion brand’s headquarters.

Occupying the space on Via Ceresio 9 since 2010, the fashion house collaborated with Milan-based architecture firm Storage to stylishly renovate the fascist-era building.

“Our aim was to return the building to its former glory without altering its architectural charm and presence, but when a visitor enters the doors, be fully enveloped into the Dsquared² world” said Dan and Dean Caten.

Careful to retain existing original architectural elements from the 1930s, the building’s striking façade bears ENEL’s original logo replete with symbols for the elements, further enhanced by strategically placed lighting.

Within the façade is a slate gray entranceway, which seamlessly flows into the completely refigured interior spaces, underscored with Dsquared²’s unmistakable aesthetic.

Sleek and shiny materials such as bronze glass, brass and resin feature in the interior surfaces and elevator. A magnificent 1930s inspired glass and brass chandelier that hangs elegantly from the top floor down to the first floor is placed above the sweeping original marble staircase, which was painstakingly restored.

The rich materials contrast against the natural grain of wood, which clads walls and display cases. An important design code in Dsquared² flagships and product, wood is a reference to the designers’ Canadian origins.

Dsquared²


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search