Salvatore Ferragamo opens new boutique in Hanoi

Situated in the prestigious Trang Tien Plaza, the city’s most exclusive shopping centre, the new store spans a total surface area of over 230 square metres and sells the Florentine fashion label’s collections for men and women.

The store was designed as a large open space divided into islands showcasing the various product categories: men’s and women’s shoes, bags, eyewear, fragrances, watches and leather accessories.

The boutique’s interior is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined, understated ambience with a decor that reflects the design concept for Salvatore Ferragamo stores around the world. The furnishings, colours and structure of the space are perfectly balanced to welcome guests with an intimate feel and offer them a modern shopping experience.

To celebrate the opening of this new Salvatore Ferragamo store, a special event was organized with Ferragamo craftsmen visiting directly from their workshops in Florence. Guests were given a unique “behind-the-scenes” peak at how one of the brand’s most iconic shoes - the famous men’s “Tramezza” - is made by hand.

Salvatore Ferragamo S.p.A.

Salvatore Ferragamo S.p.A. is the parent company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury goods sector and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, clothing, silk products and other accessories, as well as women’s and men’s perfumes.

Salvatore Ferragamo