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McArthurGlen & ELLE search for emerging denim stylist
Oct '13
McArthurGlen has teamed up with ELLE magazine to launch an Award to find the best up-and-coming denim stylist - the star of the future who can put together the perfect denim look, showcasing style and sophistication.

The Award is part of McArthurGlen's first ever global campaign and category promotion, The Art of Denim. It is being launched in the October issues of nine international editions of ELLE (Italy, the UK, Germany, Greece, the Netherlands, Brazil, China, Korea and Russia).

For a chance to win, all aspiring stylists need to do is to go to ELLE's official The Art of Denim website and fill in the entry details before 10 November, including an image that demonstrates their denim style. The site also offers styling tips, and advice on the right accessories to complete the denim look, and you can see the looks already posted.

The Award organisers will then choose the best 'look' with the winner joining an exclusive fashion shoot styled by ELLE for McArthurGlen. McArthurGlen's Euro 4-million Art of Denim campaign is designed to bring alive the 'art of denim' - an important item in everyone's wardrobe, and with five million denimwear pieces sold at McArthurGlen's centres last year.

During the promotion, every participating McArthurGlen centre will be hosting a range of activities, including specially created denim hubs, with tailoring and styling services, as well as further savings available on denim lines, in addition to the year-round savings of 30-70 per cent.


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