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FDCI partners 24/7 fashion week Le New Black

October 19, 2013 (India)

Le New Black, the 24/7 fashion week founded in July 2009, partners with the Fashion Design Council of India to promote Indian fashion worldwide.

To enhance the visibility of the best Indian talents toward select retailers of buyers and press, Le New Black supports emerging talents but also the more structured and established brands of India with two seamless offers.

EMERGING TALENTS : LE NEW BLACK PRIZE

Le New Black is the first virtual B2B fashion platform tailored to cutting-edge brands and influential retailers. Today, 200 selected brands and 3000 select retailers from 70 countries use Le New Black advanced system to optimise their wholesale and visibility.

As a partner, Le New Black is proud to offer 1 year registration free of charge to BODICE, a figure head of Indian contemporary fashion.

Ruchika Sachdeva, the designer behind BODICE, will benefit from:

- Her own online wholesale showroom on www.lenewblack.com

- Advanced sales tools, permanent and optimised sales campaigns online.

- Her collections will be announced to our network of 5000 retailers and press contacts by newsletter.

- Her personal account manager to answer questions and help her to optimise her sales through Le New Black.

ESTABLISHED BRANDS: LE PRIVÉ

Designers such as Kris Van Assche (Dior Homme), Olympia Le Tan, or AMI (ANDAM Fashion Award 2013) already work with Le Privé, the online wholesale solution for exclusive brands.

FDCI’s brands will therefore benefit from:

- Their own private online wholesale showroom on the url they chose, accessible by private invitation only.

- Integration of their own logo and visual identity.

- Their collections, images and database of buyers imported.

- Advanced sales tools, permanent and optimised sales campaigns online.

- A personal account manager to answer their questions and help them to optimise their sales through Le Privé. To support Indian fashion design, Le New Black and FDCI aim to collaborate on long terms basis. Next season, Le New Black will be delighted to select another designer for Le New Black prize and will prolongs the discount offered to established brands.


Fashion Design Council of India
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