Home / Knowledge / News / Fashion / David Jones debuts fashion swimwear 'Hippies by Jets'
David Jones debuts fashion swimwear 'Hippies by Jets'
24
Oct '13
David Jones Limited (DJS) announced that it has launched a new range of youth fashion swimwear, Hippies by JETS. Hippies is designed by renowned swimwear brand JETS and made in Australia exclusively for David Jones.

The launch of Hippies reflects a gap in the market identified by David Jones for well made, edgy swimwear with a strong design and print aesthetic at accessible prices for a younger customer.

The Hippies range is designed by JETS as a separate brand with a focus on separates such as bikini bottoms, bikini tops, tank tops, one piece swimsuits and cover-ups. This reflects a growing trend amongst younger customers to mix and match prints and solids to create their own unique, individual look.

David Jones General Manager of Womenswear Sophie Clark said, “We are seeing exceptionally strong growth in our Young Fashion business across not only clothing but also other sub-categories such as swimwear, intimate apparel and accessories.

“Feedback from our younger customers was that whilst they loved the quality of JETS swimwear they wanted younger, edgier designs that they could mix and match to suit their mood and to personalise their look.

“As a result of this feedback we approached JETS and collaborated with them to create the Hippies range which has been developed specifically for David Jones’ Youth Fashion customer,’ Ms Clarke said.

JETS Design Director Jessika Allen said, “HIPPIES delivers accessible and on-trend swim and resort-wear pieces targeting the young women’s fashion segment. The Collection features five unique stories of fashion namely tribal, floral, art deco shapes, prints and bold colour highlights. We’re thrilled to present this new and exciting label to the beach chic consumer in collaboration with David Jones.

David Jones


Must ReadView All

Courtesy: Pexels

Textiles | On 17th Jul 2018

Trade wars could depress medium-term growth prospects: IMF

The recently announced and anticipated tariff increases by the US and ...

Courtesy: Mat Brown from Pexels

Textiles | On 17th Jul 2018

India increases import duties on textiles & apparel

The Government of India has increased basic customs duty on several...

Luis Quijano

Textiles | On 17th Jul 2018

US varsity student cultivates bacterial cellulose in lab

Luis Quijano, a student at the Liberty University in Lynchburg,...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search