Home / Knowledge / News / Fashion / Maybelline model Erin Wasson opens Target runway show
Maybelline model Erin Wasson opens Target runway show
26
Oct '13
In true Target ‘fashion,’ guests lining the runway tonight at World MasterCard Fashion Week (WMCFW) were treated to not only a taste of the trends in store this holiday season, but a surprise visit from top Maybelline New York spokesmodel, Erin Wasson.  
 
Wasson opened and closed Target’s first ever WMCFW runway show featuring stylish home décor pieces and more than 40 holiday looks for men, women and kids. Target’s beloved bull-terrier mascot, Bullseye, was also on hand for the festive finale.
 
“Target is thrilled to present affordable holiday looks alongside some of Canada’s top design talent,” said John Morioka, senior vice-president, merchandising, Target Canada. “Making fashion accessible to all is an important  part of the Target brand, so we’re proud to host a show in which guests can personalize the stylish and budget-friendly looks they see tonight just in time for their own holiday celebrations.”
 
With a warm palette of grey, red, burgundy and winter white, the halls were completely decked with holiday décor and imagery from Target’s very own Threshold collection and exclusive Beaver Canoe for Target home décor lines.  
 
The snowy runway was also lined with Threshold chairs, accented with holiday-themed pillows and throws, all while holiday carols and pop favourites played in the background. 
 
The presentation showcased seasonal trends such as rhinestones and metallics against a colour palette of black, grey, ivory and red.  Brands featured this evening included:  Mossimo Black, Merona, Mossimo Supply Co., Beaver Canoe for Target, Threshold, Smith & Hawken, Sam & Libby, Circo, Cherokee, Foxy Originals and Cocoa Jewelry; with beauty looks created by Grace Lee, Maybelline New York Lead Makeup Artist Canada.
 
“The first of the two makeup looks for the Target show was inspired by Erin Wasson. It’s a bronzed, subtle smoky eye with a nude lip - girl next door with a rock n’ roll vibe. The second look is a more mature, classic red lip. It’s chic, bold and a perfect match for Target’s holiday line,” said Grace Lee, Maybelline New York Lead Makeup Artist Canada.
 
Target is well-known for great design at affordable prices and its innovative partnerships.  American model, designer, entrepreneur, and actress Erin Wasson, who has graced such catwalks as Chanel, Gucci and Lanvin, opened and closed the show, marking her first Canadian runway appearance. 
 
One of Maybelline’s best known ‘faces’ for over 11 years, Erin has served as both muse and designer for various fashion Collections since 2008. Target also enlisted Dan Levy, Target Fashion Ambassador, to provide behind the scenes content for Target’s social channels and digital platform, ABullseyeView.com.
 
To round out Target’s presence at WMCFW, Target partnered with Maybelline New York and Mattel to create an interactive installation in the fashion environment, offering a Maybelline lip-colour touch-up station so guests can primp, tweet and enjoy Target sweets throughout the week.
 

Target


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Gujarat finance minister Nitin Patel. Courtesy: Global Gujarat News

Textiles | On 22nd Feb 2018

Rs843 cr for MSMEs, Rs35 cr for khadi in Gujarat budget

The Gujarat government has made a provision of Rs 843 crore in the...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search