Home / Knowledge / News / Fashion / Maybelline model Erin Wasson opens Target runway show
Maybelline model Erin Wasson opens Target runway show
26
Oct '13
In true Target ‘fashion,’ guests lining the runway tonight at World MasterCard Fashion Week (WMCFW) were treated to not only a taste of the trends in store this holiday season, but a surprise visit from top Maybelline New York spokesmodel, Erin Wasson.  
 
Wasson opened and closed Target’s first ever WMCFW runway show featuring stylish home décor pieces and more than 40 holiday looks for men, women and kids. Target’s beloved bull-terrier mascot, Bullseye, was also on hand for the festive finale.
 
“Target is thrilled to present affordable holiday looks alongside some of Canada’s top design talent,” said John Morioka, senior vice-president, merchandising, Target Canada. “Making fashion accessible to all is an important  part of the Target brand, so we’re proud to host a show in which guests can personalize the stylish and budget-friendly looks they see tonight just in time for their own holiday celebrations.”
 
With a warm palette of grey, red, burgundy and winter white, the halls were completely decked with holiday décor and imagery from Target’s very own Threshold collection and exclusive Beaver Canoe for Target home décor lines.  
 
The snowy runway was also lined with Threshold chairs, accented with holiday-themed pillows and throws, all while holiday carols and pop favourites played in the background. 
 
The presentation showcased seasonal trends such as rhinestones and metallics against a colour palette of black, grey, ivory and red.  Brands featured this evening included:  Mossimo Black, Merona, Mossimo Supply Co., Beaver Canoe for Target, Threshold, Smith & Hawken, Sam & Libby, Circo, Cherokee, Foxy Originals and Cocoa Jewelry; with beauty looks created by Grace Lee, Maybelline New York Lead Makeup Artist Canada.
 
“The first of the two makeup looks for the Target show was inspired by Erin Wasson. It’s a bronzed, subtle smoky eye with a nude lip - girl next door with a rock n’ roll vibe. The second look is a more mature, classic red lip. It’s chic, bold and a perfect match for Target’s holiday line,” said Grace Lee, Maybelline New York Lead Makeup Artist Canada.
 
Target is well-known for great design at affordable prices and its innovative partnerships.  American model, designer, entrepreneur, and actress Erin Wasson, who has graced such catwalks as Chanel, Gucci and Lanvin, opened and closed the show, marking her first Canadian runway appearance. 
 
One of Maybelline’s best known ‘faces’ for over 11 years, Erin has served as both muse and designer for various fashion Collections since 2008. Target also enlisted Dan Levy, Target Fashion Ambassador, to provide behind the scenes content for Target’s social channels and digital platform, ABullseyeView.com.
 
To round out Target’s presence at WMCFW, Target partnered with Maybelline New York and Mattel to create an interactive installation in the fashion environment, offering a Maybelline lip-colour touch-up station so guests can primp, tweet and enjoy Target sweets throughout the week.
 

Target


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search