Puerto Rico's CCE launches first domestic fashion brand

31 Oct '13

2 min read

The Trade and Export Company of Puerto Rico (CCE), a Government entity for protecting the interests of the local small and medium enterprises (SMEs), has launched the initial collection of the country’s first ever fashion brand developed entirely by a group of Puerto Rican designers brought together by the CCE.

Francisco Chevere, director of CCE, said a total of eleven designers from the country have created the first installment of what will be the very first domestic fashion designer brand of Puerto Rico, reports Puerto Rican newspaper Metro.

The line which is named P.ERE, aims to increase the production of locally designed clothing and generate sales as well as improve the country’s economy and create more jobs, he added.

The CCE official said the designers have created ready-to-wear clothing under the brand through which the CCE aims to develop the country’s fashion sector.

Increase in sales of the domestic designer brand would be able give an impetus to its fashion sector as well as boost the development of the country’s economy, he added.

Mr. Chevere said the CCE is also in talks with one of the major commercial centers in the country to establish a seasonal store for selling the creations.

As of the now the brand’s clothing is available online, through a link from the CCE’s Media digital platform, he added.

The P.ERE designer brand was developed with an investment of around US$ 110,000 by the CCE and Puerto Rican designers such as Ambar Sanchez, Andres Gonzalez, Jaer Caban, Lisa Thon, Norma Dominguez, Richard Cotto, Yanira Maldonado, Wilberto Perez and Tatzy have contributed in creating the designer line.

Fibre2fashion News Desk - India