Indian designer Poonam Bajaj launches new festive line

Women looking for Indian ethnic and western wear won’t be disappointed with designer Poonam Bajaj latest collection. The Citrine, a high end designer store is promoted by the Bajaj Capital Group. The Citrine was launched in 2006 as its own in-house studio in Delhi.

Her forte lies in high-end Indo-Western fusion clothing for woman. The product range caters to wide variety of clientele and includes everything from dresses, tunics, skirts, tops to gowns. While the classic takes support from embroidery and drape, the garment is contemporized through silhouette and styling. The femininity is accentuated through tucks, folds and pleats.

Finally, technical perfection and attention to detail makes the garment comfortable to wear and a true extension of one’s personality!

The color palette is as wide as the collection itself- from the summer colors like white, yellow and sea green; there are amalgamation of light and bright shades. Keeping in sync with the current trends; there is a line that is introduced following the trend of fusion clothing - the line is equally suitable for women of all age.

Finally, technical perfection and attention to detail makes the garment comfortable to wear and a true extension of one’s personality!

She runs her own designer label The Citrine. Launched in 2006, ‘The Citrine’ combines Indian sensibilities and crafts with western silhouettes. Traditional Indian textiles and embroideries are seamlessly fused with western shapes to create unique pieces that are the hallmark of modern design. Poonam has envisaged a line of apparel that uses indigenous fabrics like chikankari, Bhagalpuri silks and environmentally sustainable organic cotton.

Poonam Bajaj