Home / Knowledge / News / Fashion / Macandi to exhibit its fashion brands at Pure London
Macandi to exhibit its fashion brands at Pure London
Nov '13
Pure London has announced that one of the UK’s leading fashion sales and distribution agencies, Macandi, will exhibit a selection of its brands at the forthcoming AW14 edition of the show taking place in February 2014.

Macandi has confirmed that four of its premium womenswear brands will showcase their AW14 collections in the new Agenda section of Pure London.

The Agenda area of the show will bring together the best in understated sophistication showcasing a mix of cool casual pieces with a distinctive confident edge, combined with fashion-forward hero pieces.

Contemporary Italian womenswear brand Pomandère, Lithuanian womenswear brand D.Efect and premium Dutch knitwear and cashmere brand Delicate Love will all sit together on the one Macandi stand situated at the front of the Agenda section.

Separately, another one of Macandi’s brands, premium Dutch womenswear brand Humanoid, will also have its own stand in Agenda.

This is the first time that Macandi, which has a showroom on Emerald Street in London, has brought a selection of its brands to Pure London, confirming that the agency believes that the show will serve as a good platform to showcase its brands.

Julie Driscoll, Portfolio Director of Fashion and Jewellery at Pure London’s parent company, i2i Events Group, said: “We are delighted to welcome Macandi to this season’s Pure London show.

“As one of the UK’s leading sales and distribution agencies for contemporary fashion, their brands are exactly the right fit for Pure London’s new Agenda section.”

The news of these fantastic new additions to Agenda comes as Pure London unveils its new creative campaign for the show.

Shot by renowned fashion photographer Iakovos Kalaitzakis under the creative direction of Paul Swaby, the campaign was styled by celebrity stylist Siouxsie, with hair and make-up by Jessica Mueller.

The new campaign has been designed to convey Pure London’s brand values of understated, stylish and precise and highlights the fact that Pure London is putting brands at the heart of the show.

Starting with the February 2014 edition, the campaign will follow a similar format season-on-season so it is recognisably Pure London. However, depending on the seasons (AW or SS), the finished campaign will have a different Ombre laid over it.

For the forthcoming February show, there are six images with three different looks and these will appear on all of Pure London’s marketing touch points going forward, as well as being carried through on site at the show

Pure London brand manager Katie Nicholls said: “Starting with the AW14 show, the Pure London campaign has been stripped back to reflect our position as the premier event for progressive fashion buyers where brands and emerging designers are the very essence of what the show is about.”

Pure London is set to return to its roots for the February 2014 edition, following major investment from parent company i2i Events Group, and will see premium brands, emerging designers and trusted sector expertise brought together to a create a focused and inspirational buying experience.

At the heart of this will be Pure London’s five re-edited sections; Aspire, Agenda, Allure, Spirit and Footwear & Accessories.

Pure London

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Top executives
Textile industry

The foremost issue is bridging the skill gap

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search