Home / Knowledge / News / Fashion / Swarovski pushes boundaries at Victoria's Secret Show
Swarovski pushes boundaries at Victoria's Secret Show
15
Nov '13
Since 2002, Swarovski has been adding sparkling glamour to the celebrated catwalk extravaganza, the Victoria’s Secret Fashion Show, by exclusively providing the lavish crystals that adorn the costumes, jewelry, accessories and footwear by Nicholas Kirkwood.

This year, 20 eye-popping, custom creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, and Candice Swanepoel.

With the bar set higher every year, the 2013 Victoria’s Secret Fashion Show will, for the first time, look to the future with the sparkling Swarovski costume created using 3D printing. This innovative process has brought about a paradigm shift that has changed the way the world thinks about design, pushing the boundaries of manufacturing beyond the imagination.

Renowned for being at the forefront of innovation, Swarovski, together with Victoria’s Secret, has incorporated this technology in an incredible high-tech costume that will be seen in the breathtaking Snow Angel section of the show. Designed by architect Bradley Rothenberg in conjunction with world-leading 3D printing company, Shapeways, the costume was made to precisely fit Lindsay Ellingson from a 3D scan of her form.

Next, 3D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif that will be encrusted with millions of illuminating Swarovski crystals.

Swarovski not only dazzles on the runway, but also in-store. In addition to the spectacular creations specially made for the show, exquisite lingerie from the Victoria’s Secret Designer Collection.

“For over 100 years, Swarovski has been the first to bring the finest products, services and innovations to the marketplace,” said Alexander Wellhoefer, Senior Vice President, Swarovski North America. “As the only crystal company that ensures our partners are always on trend and ahead of the market, the strength of the Swarovski brand combined with the creativity of Victoria’s Secret not only results in cutting edge designs for the runway, but also captivates the consumer with collections made with Swarovski crystals at retail.”

“Swarovski has become an essential collaborator and vital ingredient to the Victoria’s Secret Fashion Show team. After working with Swarovski for over 11 years I can’t even imagine doing the VS Fashion Show without them,” said Monica Mitro, EVP Brand Communications & Events, Victoria’s Secret. “They bring sparkle and brilliance to our runway outfits and truly help to make the show the incredible fantasy that it is.”

“Shapeways is thrilled to help make the 2013 Victoria’s Secret Fashion Show even more dazzling in partnership with Swarovski,” said Peter Weijmarshausen, CEO of Shapeways. “Shapeways’ 3D printing technology brings an unprecedented design element to the famed Victoria’s Secret wings, showing the immense opportunity 3D printing brings to creating beautiful, customizable items. This partnership helps push the boundaries and show what’s possible for the 3D printing industry, within fashion and beyond.”

Swarovski


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Urmil Arya

Sushila International, a well established textile organisation established ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search