Home / Knowledge / News / Fashion / G-Star RAW to show RAW Denim collection at Pitti Uomo
G-Star RAW to show RAW Denim collection at Pitti Uomo
04
Dec '13
G-Star RAW will be presenting its Denim Selvedge and RAW Denim collections for autumn winter 2014 at the Teatrino Lorenese at Pitti Uomo 85. Plus they’ve created a new retail concept.

G-Star RAW’s complete devotion to denim has meant that each season they have developed an increasingly versatile approach to this world-famous fabric that originally came from Genoa. The brand’s iconic models are reinterpreted in a range of different fabric weights through the Red Listing line, resulting in a collection for both men and women.

A/W 2014 sees the tenth anniversary of the collaboration with highly-acclaimed industrial designer Marc Newson. To celebrate this, a special premium collection will be made featuring innovative Selvedge finishes as well as sophisticated T-shirts and sweatshirts.

G-Star will also be presenting an innovative approach to retail sales and challenging the conventions of traditional denim stores.

Drawing on the style of the flagship store that has recently opened in London and its “Just the Product” philosophy, G-Star has decided to emphasise the individuality of each single pair of jeans, showing the product only and not complete stock. This is a veritable revolution in shopping with a highly conceptual yet extremely functional approach.

A new store will be opening on 27 January 2014 in Rome in Via del Tritone and there will also be a special event for ALTA ROMA.

Pitti Uomo


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Top executives
Textile industry

GST has levelled the playing field to an extent

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search