Home / Knowledge / News / Fashion / Topman & Google+ partner to showcase AW collection at LC:M
Topman & Google+ partner to showcase AW collection at LC:M
07
Jan '14
January 2014 sees Topman partnering with Google+ during London Collections: Men to showcase the Topman Design Autumn / Winter 2014 collection.

In a global first and launching on Monday 6th January at 11.30am, one can follow the front row with Topman when they take one behind the scenes of the menswear fashion show with an exclusive Google+ Shoppable Hangout.

This will be fronted by co-hosts Darren Kennedy (TV Fashion expert and fashion writer) and Becca Dudley (MTV UK Presenter). Alongside Darren and Becca will be YouTube Stars Jim Chapman and Marcus Butler plus other Topman ambassadors, they will all share their experience of London Collections: Men.

On the Shoppable Hangout consumers will be able to watch as the hosts take them behind the scenes of a catwalk show, interview celebrities and models, and include a live stream of the Topman Design Show. Throughout the Shoppable Hangout viewers will be able to shop the looks of the hosts direct from it.

On top of this Topman will be placing wearable ‘Autographer’ cameras on all the hosts including exclusive ambassadors from the BFC, Topman Personal Shoppers, Street Style Photographer Jonathan Pryce and their fashion show PR and Production teams to capture all their unique LC:M activity during the day.

The camera’s exclusive footage will then be uploaded to Topman Generation  for consumers to view and enter a daily competition to win one of the cameras each day during London Collections: Men.

Marvin Chow, Marketing Director for Google+ said: “We’re thrilled to be working with Topman to allow fans to experience this season’s fashion show using the Google+ Shoppable Hangout app. Topman has done an amazing job of creating an unprecedented experience through Google technologies with Google+ Hangouts to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion.’’

Jason Griffiths Topman Marketing Director said: “We are excited to be working with Google on this Campaign to showcase Topman’s continued involvement at the forefront of London Collections: Men. Whilst taking users behind the scenes via exclusive access is great, the ability for them to then shop in real time for what our hosts will be wearing whilst they are talking to camera is a brilliant digital innovation and both we and Google can’t wait to see the results.”

British Fashion Council


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search