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Pure London show undergoes major revamp
15
Jan '14
For this year’s AW14 season, prepare to witness the refreshed Pure London show. Following major investment from parent company i2i Events, Pure London, has undergone a head-to-toe revamp.

It is now ready to impress with even more premium ready-to-wear womenswear, young fashion and footwear and accessory brands than ever, in five redefined sections; Agenda, Allure, Aspire, Spirit, Footwear & Accessories.

One must-see highlight Pure London’s newly formed Agenda section will play host to many premium brands making their show debut this season including Danish womenswear brands Gestuz and Stella Nova, premium womenswear brand Furansu, iconic Italian brand Ter de Caractère, London label Code Le Vush, leather brand Cuir Royal and German label Elfenhaut.

Premium French brand Nue 19.04, Italian label Stefanel as well as contemporary Danish brand Whiite, Korean brand CHOIBOKO, Malaysian fashion designer Melinda Looi, plus five brands represented by leading sales agency Macandi including D.Efect, Delicate Love, POMANDERE, About  and Humanoid.

Pure London


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