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Massimo Dutti hires Mario Testino for spring-2014 campaign
Jan '14
Massimo Dutti, the Spanish clothing label owned by Galician textile giant Inditex group, has roped in Peruvian fashion photographer Mario Testino to shoot its latest spring-2014 campaign.
Shot in a sun-kissed sultry locale, the advert images showcase a line of classy, mixed with hints of modernity, outfits for both men and women.
Due to hit stores sometime in spring, 2014, the collection is made from breezy delicate fabrics, such as denim and lightweight leather.
Based on a soothing summery palette of beige, brown, blue and white, the range includes pin-striped shorts, a flattering paisley print shirt, a military green ensemble and a bright red jacket.
Founded in 1985, Massimo Dutti operates through a distribution network of nearly 634 outlets in over 61 countries. In the last fiscal ending January 2013, the company recorded sales of around €1,134 million, around 12 percent more than the previous year. 
A favourite of celebrities like Kate Moss and the late Lady Diana, Mario Testino’s works are regularly being featured in the issues of Vogue and Vanity Fair.
Last year, the 59-year-old photographer had collaborated with the luxury e-commerce destination Net-a-Porter to create a capsule range of clothing and accessories, inspired from the pictures of his Alta Moda exhibition, which featured mountain-dwellers of Peru’s Cusco region in traditional festive costumes.

Fibre2fashion News Desk - India

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