Home / Knowledge / News / Fashion / Florian London first to accept digital currency Bitcoin
Florian London first to accept digital currency Bitcoin
Jan '14
London-based fashion designer and retailer, Florian London, demonstrated their commitment to the tradition of British sophistication, class and elegance, by staying at the forefront of customer needs and solidifying a partnership with BitPay. 
BitPay is a payment service that allows customers to pay for goods and services with the global digital currency, bitcoin. Stepping into previously uncharted territory as the first UK fashion house to make this progressive move, Florian London’s customers can now purchase their handcrafted, genuine leather handbags online in a new way.
Bitcoin is essentially open-source money, meaning anyone can access and edit it, which creates a peer-to-peer based digital currency – also called cryptocurrency. No centralized bank or governmental authority owns or controls bitcoin, but rather its users and developers cohesively manage the technology in a flexible and democratic manner. Bitcoin works as a measure of currency in a credit-based trading system between individuals and businesses, much like gold or cash, but solely through the internet.
What this means for businesses like Florian London is that online transactions can take place quickly with almost no fees. There is a lower risk of fraud due to the irreversible nature of bitcoin payments, too. Plus, international transactions can be done with no extra limits or delays, and greater security and control exists through all of their transactions. 
By reducing the limitations of cost, time, paperwork and security hazards that credit card purchases can pose, Florian London crosses a new threshold and has a significant advantage against its surrounding competitors. Additionally, bitcoin allows Florian London a greater range of freedom when handling purchases from a significant demographic of international customers.
“Our products appeal to women in their twenties and thirties who are busy, have full-time careers, and who are on some occasions additionally running a household with children. Using bitcoin allows freedom and flexibility for us as business owners and for our clientele. The interaction between producer and consumer is not subject to the restrictions of added time or fees. It entirely opens up our network and opportunities, giving us an edge as an emerging brand in the high fashion industry,” explains Tola, co-owner and designer at Florian London.
Florian London has partnered with BitPay, an electronic payment processing system for bitcoin, that works much in the same was as Paypal does for credit cards. BitPay is currently available as a payment option when purchasing products through Florian London’s shop online section of its website.
About Florian London 
UK-based Florian London is a lifestyle brand by founder John Edwards that brings forth to the market quality fine leather products with detailed and sophisticated design and style. Florian London’s handbag products combine high fashion and practicality, trendiness and functionality, to best suit a busy woman’s day-to-day lifestyle.

Florian London

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Indian textile value chain

'One nation, one tax' is a great concept

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search