Pure London to show latest range from 1000 fashion brands

04 Feb '14

5 min read

Shortly afterwards at 1.50pm, also on the Grand Hall Stage, Jan Shure the co-founder and creative director of SoSensational will be taking the audience through how to style timeless pieces to appeal to both a younger and mature audience. Shure’s One Outfit Fits All session will also take a look at how versatile pieces can ensure your business caters for a wider audience.

Kamil Tavas, of Google, will share his expertise of online branding through examples of how to best use YouTube and Google as effective online platforms on the Grand Hall stage on February 10th at 2.35pm.

On the National Hall Stage at 11.25am, Simon Bell will discuss techniques to boost online sales; As the Managing Director of Diligent Commerce Bell’s talk will cover everything from design layout, to incorporating video and enhancing photography.

Collin Temple, Managing Director at Schuh, will also explore the world of technology as he looks into processing sales, customer service, and everything else retailers need to know about generating business online. The session will be held on the Grand Hall Stage at 3:20pm on Monday 10th February.

The ins and outs of social media will be discussed in various sessions over the duration of the show, including a panel discussion on how to best engage with the shopper via social media, chaired by David Cushman, Strategy Partner at The Social Partners; and an essential guide to social media from Rebecca Rae, Head of Social Media at Photolink Creative Group.

Rae will also chair a panel discussion at 3:10pm on the Monday; this will engage with the benefits of blogging as a company or forming networks with influential bloggers. Rae will be joined by Becca Hermitt, Blogger for Fashion Train; Lucy Bradbury, Managing Director of Divine Trash; and Collin McDermott, Head of SEO at Banc Media.

Seminars on the final day of the show will include financial advice on controlling costs and sorting stock, as well as combating challenges in retail – this will be held as an interactive Q&A discussion. A panel of industry experts will also forecast the future of retail through analysing changes in buying patterns and platforms, pop-up stores and digital content.

This discussion will be chaired by Alex Smith, Buying and Business Consultant at Considered Style, who will be joined by: Veronique Henderson, Managing Director of Colour Me Beautiful; Steve Mader, Director of Digital Retail at Kantar Retail; Jeremy Wilson, CEO of Practicology; and Jonathan Pilbro, Vice President of Fashion and Beauty at DHL Supply Chain.

The seminars will seek to provide innovative and inspirational advice for both experienced retailers and those looking to enter the retail market. Live catwalks will bring the trends to life, while interactive sessions will allow for valuable networking opportunities between buyers, brands and industry experts.

Pure London

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