Home / Knowledge / News / Fashion / Pure London hosts new brands for AW'14
Pure London hosts new brands for AW'14
05
Feb '14
As London Olympia prepares to open its doors to the next edition of Pure London, the newly edited sections of the show are set to welcome a vast number of first-time exhibitors.
 
Organised by i2i Events Group, Pure London has seen an 8% year-on-year increase in new brands signing up to exhibit across all areas of the show including fashion, footwear and accessories.
 
Following increased investment in the show from parent company i2i Events Group, Pure London has attracted many brands to the show this season, wanting to experience the event for the first time.
 
In addition to all of the changes to the show, which will be debuted via the three new ready-to-wear sections Agenda, Allure and Aspire, Pure London has also strengthened its partnership with UK Trade and Investment (UKTI). Working together, Pure London and the UKTI are supporting British brands and designers to showcase their collections, providing them with a platform to reach UK and international buyers.
 
As a result of the investment in the show, first-time exhibitor numbers have increased and now stand at well over 200. These include the likes of Humanoid, Stella Nova, Yuzzo, Mandkhai, Whiite, Kilian Kerner, 2LOVE TONY COHEN, Day Birger et Mikkelsen, Olivia Burton and Paul & Joe Sister. 
 
A blend of quirky feminine fashion and wardrobe staples, Danish brand Stella Nova will showcase their latest collection in the Agenda section. Putting a modern twist on timeless classics, the brand plays emphasis to having fun with fashion. Portuguese womenswear brand Katty Xiomara will also exhibit in Agenda.
 
The epitome of romance and elegance, their designs combine understated contours with intricate embellishments and detailing. Fluid lines and enhanced silhouettes meet with a mix of patterns, textures and colours for a wholly feminine collection.  
 
Also new to Agenda is French ready-to-wear brand, NUE 19.04, whose upscale collection sees a subtle alchemy of roughness, rock attitude and sensuality. Another brand debuting at Pure London this season is Amsterdam-based 2LOVE TONY COHEN. The collection is focused on femininity, luxury and creation and inspired by drapes and flowers.
 
Launching their anticipated AW14 collection, Day Birger et Mikkelsen will also exhibit in Agenda for the first time.
 
Barbara Lindroth at Day Birger et Mikkelsen commented: “We are happy to participate at PURE and we hope to reach out to a large number of independent accessories stockists around the UK and hopefully also Ireland. We will also showcase a couple of ready-to-wear pieces to allow the customers to get a taste of the full DAY universe.”


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search