Home / Knowledge / News / Fashion / Pure London hosts new brands for AW'14
Pure London hosts new brands for AW'14
05
Feb '14
As London Olympia prepares to open its doors to the next edition of Pure London, the newly edited sections of the show are set to welcome a vast number of first-time exhibitors.
 
Organised by i2i Events Group, Pure London has seen an 8% year-on-year increase in new brands signing up to exhibit across all areas of the show including fashion, footwear and accessories.
 
Following increased investment in the show from parent company i2i Events Group, Pure London has attracted many brands to the show this season, wanting to experience the event for the first time.
 
In addition to all of the changes to the show, which will be debuted via the three new ready-to-wear sections Agenda, Allure and Aspire, Pure London has also strengthened its partnership with UK Trade and Investment (UKTI). Working together, Pure London and the UKTI are supporting British brands and designers to showcase their collections, providing them with a platform to reach UK and international buyers.
 
As a result of the investment in the show, first-time exhibitor numbers have increased and now stand at well over 200. These include the likes of Humanoid, Stella Nova, Yuzzo, Mandkhai, Whiite, Kilian Kerner, 2LOVE TONY COHEN, Day Birger et Mikkelsen, Olivia Burton and Paul & Joe Sister. 
 
A blend of quirky feminine fashion and wardrobe staples, Danish brand Stella Nova will showcase their latest collection in the Agenda section. Putting a modern twist on timeless classics, the brand plays emphasis to having fun with fashion. Portuguese womenswear brand Katty Xiomara will also exhibit in Agenda.
 
The epitome of romance and elegance, their designs combine understated contours with intricate embellishments and detailing. Fluid lines and enhanced silhouettes meet with a mix of patterns, textures and colours for a wholly feminine collection.  
 
Also new to Agenda is French ready-to-wear brand, NUE 19.04, whose upscale collection sees a subtle alchemy of roughness, rock attitude and sensuality. Another brand debuting at Pure London this season is Amsterdam-based 2LOVE TONY COHEN. The collection is focused on femininity, luxury and creation and inspired by drapes and flowers.
 
Launching their anticipated AW14 collection, Day Birger et Mikkelsen will also exhibit in Agenda for the first time.
 
Barbara Lindroth at Day Birger et Mikkelsen commented: “We are happy to participate at PURE and we hope to reach out to a large number of independent accessories stockists around the UK and hopefully also Ireland. We will also showcase a couple of ready-to-wear pieces to allow the customers to get a taste of the full DAY universe.”


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search