Rita Ora stars in Material Girl's Spring-2014 campaign

11 Feb '14

1 min read

Material Girl, the popular American fashion brand, owned by world-famous singer-songwriter Madonna and her daughter Lourdes, has once again roped in young British singing sensation Rita Ora to star in its Spring 2014 advertising campaign.

Scheduled to debut sometime in March this year, the advertorial titled Material Girl Hits Miami has been shot in various picturesque locations of the sunny city, including The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.

The advertisement images showcase the 23-year-old songstress posing in some of the ensembles from the forthcoming rock chic collection, aimed at teenage girls with a liking for punk-pop fashion sensibilities.

Decorated with cute floral designs and geometric prints, the soon-to-be-released line will feature mid-riff baring tops, flirty sundresses and trousers with thick waist bands.

Before Ora, who became the face of the brand with its Fall 2013 collection, celebrities like Georgia May Jagger and Kelly Osbourne have posed for Material Girl’s previous campaigns.

Presently, the Material Girl brand is only available at select Macy’s outlets in the US, and The Bay in Canada, Australia and Europe.

Fibre2fashion News Desk - India

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