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Designer Sonaakshi to unveil 'Broadway Affair' at LFW
03
Mar '14
Young designer Sonaakshi Raaj, popularly known as Bollywood Sari Gown specialist, unveils a glamorous spectacular collection christened ‘Broadway Affair’ on 15th March at Lakme Fashion Week (LFW) Summer/Resort 2014.
 
The label Sonaakshi Raaj is synonymous with opulence, with an intention to create stylish ensembles catering to women's couture wear with a design philosophy that is distinctly feminine and refined.
 
With noticeable international aesthetics and style, designer Sonaakshi Raaj says, “This LFW Summer Resort 2014, my line reflects the most celebrated dance form – Broadway. A portrayal of urban sensuality of styling, the expression of myriad feelings we hope to strike an emotional chord with every woman whilst having fun with fashion.” 
 
The collection draws inspiration from the surreal Broadway dance which is different from other styles because the fusion of ballet, jazz and modern allows for unconventional movements and unusual use of body parts. 
 
The collection consists of fabrics like satin, georgettes, etc. along with appealing racy structured silhouettes and flirty cuts. Intricate texturing and styles in fascinating solid and bright pop palette like white, black, champagne, peaches, etc., that never date, have been incorporated in this unique collection for LFW.
 
Focus has been on the multiform layering and draping, depicting fluid dance forms with opulent chunky, encrusted stone work with embroidery detailing to add a royal appeal to this collection.
 
This signature collection is synonymous with the label’s principles of East meets West along with comfort and class. The collection is a luxurious cabaret in motion with fluid fabrics, flirty cuts, intricate texturing and styles that never date.
 
About Sonaakshi Raj:
Designer Sonaakshi Raaj is a graduate from SNDT University holding a Degree of B.A. in Apparel Manufacture and Designing. Her eponymous label came into existence in 2009 after she won the University’s BEST COLLECTION AWARD where she bagged the 1st position by winning the prestigious “CMAI APEX NATIONAL AWARD” for the “BEST UPCOMING DESIGNER OF THE YEAR.” She was previously, an assistant to veteran designer Manish Malhotra. The Label currently designs for the leading actors from the Indian Film Industry including the likes of Sonam Kapoor, Deepika Padukone, Priyanka Chopra to name a few. 
 
Label Sonaakshi Raaj showcased her highly acclaimed couture line at the previous seasons of the LAKME FASHION WEEK Winter/Fest and Spring Summer 2013. Her current collection of Sari-Gowns has been trending and popularizing with a vengeance globally by the new age women of India. The Designer retails her couture line from trending online stores like Pernia’s Pop-Up Shop and various Multi-designer stores in India, Europe - U.K, United States and the Middle Eastern countries of U.A.E, Qatar etc.
 

Sonaakshi Raaj


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