Home / Knowledge / News / Fashion / Woolmark & Bugaboo partner on luxury wool accessories line
Woolmark & Bugaboo partner on luxury wool accessories line
Mar '14
The Woolmark Company recently announced its collaboration with Dutch mobility brand Bugaboo. These two iconic brands have partnered to produce the luxurious Bugaboo Wool Collection - a range of 100 per cent Australian wool accessories.
Bugaboo is a Dutch company that designs and produces innovative strollers, popular across the globe and well known for their fashionable colours, accessories and design. The company often collaborates with renowned brands such as Missoni, Marc Jacobs, Viktor&Rolf and The Andy Warhol Foundation.
Bugaboo strollers and designs are loved by fashionable parents all over the globe from Victoria Beckham to Rachel Zoe, Kate Hudson, Gwen Stefani and Sienna Miller.
To showcase the Bugaboo Wool Collection, an event was hosted by one of Australia's leading wool producers, Lal Lal Estate in Ballarat. Lal Lal Estate is an historic 5000 acre sheep farm where five generations of the Fisken family have lived and worked. Geoff Fisken and his wife hosted the day; guests included Bugaboo's co-founder Eduard Zanen and Chief Marketing Officer Madeleen Klaasen along with The Woolmark Company ambassador Catriona Rowntree.
Bugaboo Chief Marketing Officer Madeleen Klaasen said: "Bugaboo has enjoyed the authentic story and provenance of Australian wool; it fits perfectly with the performance, functionality and style of our brand.
"What has attracted us to use this natural fibre has been the health and wellbeing benefits, the softness of the fibre and longevity of Australian wool as proven by The Woolmark Company."
Bugaboo use 19.5 micron wool for the Merino wool blanket and mattress cover and 23-27 micron wool for the seat liner. Their products are sold in more than 2000 stores in 50 countries. The three products in the Bugaboo Wool Collection are available for sale in Australia. 
About Bugaboo
Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough design of strollers. Bugaboo began as a small start-up in 1999, and grew rapidly over the next ten years to become a global player. 

Australian Wool Innovaion Ltd

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Indian textile value chain

'One nation, one tax' is a great concept

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search