Home / Knowledge / News / Fashion / Bangalore software firm forays into luxury brand retailing
Bangalore software firm forays into luxury brand retailing
Mar '14
Can you imagine a connection between a software firm and managing a luxury brand store? But having inherited interest in fine living, it was easy for Vatsal Poddar to bridge the gap between the two.

Bangalore-based software company, Unilog Content Solutions has made its foray into luxury retail through Fervour – a high street store which has licensed several luxury and fashion brands like DSquared2, Nina Ricci, Iceberg, Christian Lacroix and Frankie Morello.

Vatsal Poddar who is co-founder at Unilog Content Solutions and also a fifth-generation serial entrepreneur, grew up in a family appreciating the nuances of fine living, which mainly drew him to setting up a store selling high-end luxury goods.

“During overseas travels, I got exposed to various global luxury brands which were not available in India, which in turn led to the idea of offering these brands to Indian luxury brands consumers, who would appreciate them being made available in their own country”, Vatsal Poddar told fibre2fashion.

His first foray in to luxury retailing began with setting up - CRISP, a concept store in a high-end shopping district of Bangalore, which sells around 30 luxury and fashion brands. Success of this store led to the latest initiative – Fervour.

In Fervour, he bagged exclusive licensing rights to five major Milan and Paris based very high-end luxury brands - DSquared2, Nina Ricci, Iceberg, Christian Lacroix and Frankie Morello,. “We also plan to introduce the fall/winter collection of Paul & Joe and Marc Jacobs sometime in August”, he informed.

Revealing his future plans, Vatsal Poddar said, “We plan to expand to Hyderabad and Chennai in the first phase as these markets with a large number of high net worth individuals still have an unmet demand for these products. We later plan to go pan India with Mumbai, New Delhi and Kolkata”.

The present Fervour store size is around 2000 sq feet and those which are going to be set up in the future will also range between 2000-3000 sq feet.

Mr Poddar concludes by explaining, “Selling luxury goods involves lots of personalization and creating an out-of-the-ordinary experience for the high-net worth luxury goods consumer, that cannot be created in a very large format store.”   

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search