ISKO presents Denim Marketing Awards in support of I-SKOOL

19 Mar '14

2 min read

Rome’s La Sapienza University played host to ISKO and Archroma, the fabric colouring specialists and the benchmark for the entire sector, together with Creative Room and Menabò, for the official launch of the award scheme. This competition is one of the supporting activities for ISKO I-SKOOL, the education and training project for young design students, organised by ISKO and Creative Room with partners Advanced Denim by Première Vision, Lenzing, MOLESKINE and Swarovski.

The project centres around the exclusive capsule collection created by ISKO and Archroma using the innovative Advanced Denim technology, owned by the former Clariant brand, that is at the cutting edge of sustainability. The students are asked to develop a complete marketing platform for this collection, including graphic design for product identity, all-round communications strategy together with possible promotional events.

The communications and marketing agency Menabò Group, with wide-ranging experience in the fashion industry (among others) and which partners ISKO and Archroma in their corporate activities, will act as special tutor for the project, making their decades of experience in communications and the development of marketing strategies available to the students and offering them support in developing their ideas.

Prize-winners will be offered study grants and the opportunity for internships at the companies involved in the awards.

After the presentation, ISKO, Archroma and Menabò chaired a seminar, part of the cycle entitled “I professionisti della moda”, (The Fashion Professionals), coordinated by Fabiana Giacomotti, head of the Fashion and Costume Studies course at La Sapienza University, involving a round table addressing the themes of creativity, innovation and marketing in the fashion sector.

Marco Lucietti (ISKO), Albert Llort (Archroma), Andrea Masotti (Menabò) and Umberto Brocchetto (ISKO Creative Room) provided a detailed explanation of how to build a supply chain marked by value and excellence and capable of communicating the plus points of the ingredient to the end-consumer.

ISKO

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