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Copenhagen Fashion Summit sees innovative denim on runway
May '14
In addition to the Design Challenge at the sustainable runway show, this year’s Copenhagen Fashion Summit also boasted a Denim Challenge sponsored by ISKO, the world-leading producer of innovative denim.
“The Denim Challenge is an excellent opportunity for us to work with a material that has such potential for innovation,” says head of the Denim Challenge jury Peter Ingwersen.
Danish designer Peter Ingwersen was not only among the first designers in the Nordic region to integrate sustainable aspects in his brand, but he also spent more than three years as brand director of denim household brand Levi’s. He explains the purpose of the challenge, “The denim challenge is an excellent chance to educate and inspire the fashion industry in the endless possibilities within sustainable materials, and encouraging innovative thinking and usage. Another important purpose is to promote and raise awareness about sustainable fashion to the end user – the consumer.”
The jury consisted of Peter Ingwersen, Giusy Bettoni, founder of C.L.A.S.S. and Marco Lucietti, Global Marketing Director at SANKO/ISKO.
Although the Challenge is not a competition between brands, but rather a challenge in terms of having the opportunity to work with new materials, be inspired and gain important knowledge, the jury still opted for special recognitions to the following entries:
-Barbara i Gongini: Barbara i Gongini put an edge to sustainability with fantastic and sexy styles. She re-thought denim and understood how to transform it into her DNA. That was very inspirational.
-Ivana Helsinki: Ivana Helsinki’s collection is like an artist’s canvas. It’s a new way to look at denim, especially as she works with volume in a very unique way. And in addition, the styles are easy to transform from day use to night use only by accessorising differently.
The Denim Challenge had entries made by ISKO denim from: Wackerhaus (DK), Barbara I Gongini (DK), A Question of (DK), Marimekko (SF) and Ivana Helsinki (SF)
A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.

Copenhagen Fashion Summit

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