Disney to open newly-designed store at New Jersey

03 May '14

3 min read

Disney Store will celebrate the grand opening of its newly-designed store at Menlo Park in Edison, New Jersey. A premier retail destination, Disney Store offers a unique, high quality selection of Disney, Marvel and Star Wars product while delivering a magical and immersive shopping experience through its Cast Members, who are dedicated to making every Store visit memorable. Complemented by DisneyStore.com, which is available 24 hours a day, the new Store design features storytelling elements that allow guests of all ages to interact with their favorite characters in unique ways.

Unique to the Menlo Park location, as guests enter the store and look above, they will see a customized skyline incorporating local landmarks, classic Disney features and magical storytelling moments. The Pixie Dust Trail guides guests through “Storytelling Neighborhoods” featured on either side of the path, highlighting favorite Disney, Marvel and Star Wars characters.

The Disney Princess Neighborhood is home to the Disney Princess Castle, bringing the stories of the brave, kind and adventurous Disney Princess characters to life through costumes, accessories, dolls and more.

Disney Store’s signature Magical Trees line the Pixie Dust Trail, and are an integral part of the immersive storytelling experience, with iconic characters hidden throughout the overlapping patterns of blue foliage. The Disney Store Theatre is found at the end of the Pixie Dust Trail, where guests can choose from an ever-changing library of over 50 different clips consisting of Disney, Marvel and Star Wars film trailers, film clips, music videos, classic animation and more.

From the storytelling elements in the in-store design and exclusive product assortment, to Cast Members dedicated to making every Store visit memorable, Disney Store creates magical moments for guests of all ages.

“Disney Store creates a truly authentic and immersive Disney experience, rich in storytelling and magical moments,” said Jonathan Storey, vice president, Disney Store North America. “We are delighted to be opening a newly-designed location in Edison to offer a unique and engaging shopping destination for guests of all ages to enjoy.”

One lucky child attending the grand opening will “unlock imagination” and officially open the Menlo Park Disney Store location at 10 a.m. on May 3. This signature opening ceremony will take place every day, giving guests an opportunity to participate in an unforgettable Disney Store experience.

Additionally, the first 500 guests to attend the grand opening celebration will receive a free gift, and from noon to 4 p.m. a Meet and Greet with Mickey Mouse and Minnie Mouse will take place in Center Court, with an opportunity for guests to take photos with the characters.

Disney Store

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