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Whitney Port to design fashion accessories for Diet Coke
Jun '14
This fall’s “it” bag won’t be decided by celebrities, models or even fashion’s elite. Instead, Diet Coke is giving every trendsetter the opportunity to choose which tote they’ll be seeing on store shelves.
The No.1 no-calorie brand invited celebrity designer Whitney Port to create four tote bag designs as part of its Diet Coke Tastemakers Project. The new program celebrates individual style and tastes. Port’s chic yet playful, Diet Coke-inspired designs have something for every style sensibility.
“Diet Coke has always given me the refreshing uplift I need, whether I’m hard at work or relaxing with friends. My creations are a reflection of that,” said Port. “The designs also express how taste plays such an important role in style. I can’t wait to see which design America’s tastemakers select.”
Adding to the excitement, voters are automatically entered to win the ultimate fashion experience – an all-expense paid trip for two to meet Port during Mercedes-Benz Fashion Week in New York City this fall. Fans can also win other stylish prizes from Diet Coke and Target.
“Whitney’s designs for the Diet Coke Tastemakers Project are a genuine reflection of our fans’ two greatest passions – style and the delicious, crisp taste of Diet Coke,” said Melissa Schwartz, brand manager for Diet Coke. “Everyone has a personal taste when it comes to fashion, and Diet Coke is giving them the opportunity to select this fall’s ‘it’ bag.”
About The Coca-Cola Company
The Coca-Cola Company  is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.

The Coca-Cola Company

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