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Prada opens new store in Shanghai
Jun '14
Prada has opened its fifth store in Shanghai, this time in the premier "L'Avenue" mall in the city's Changning district.
Designed by Italian architect Roberto Baciocchi, the 1000 square-metres-space presents Prada's men and women's leather goods, accessories, footwear and ready-to-wear collections.
The store façade decorates a full corner of the mall's interior architecture, presenting a curved surface of tightly-packed, crystal-faceted louvers through which the interior of both floors of the store can be glimpsed. The ground floor is dedicated to the women's collections, and the below-ground level to the men's, while an elegant black Marquina marble staircase connects one to the other.
The gallery displays women's leather goods, and the tone is set by the signature features of Prada's worldwide identity: black and white marble floor, green-fabric clad walls and polished steel display units with Marquina marble drawers. The adjoining space is defined by black marble walls with display niches presenting accessories, and crystal display counters with coloured saffiano leather drawers.
In the footwear area, crystal and polished steel display niches trace the rise and fall of the green fabric- clad walls. Green velvet Clover Leaf sofas, designed by Verner Panton and reproduced exclusively for Prada, complete the interior design.
The women's ready-to-wear collection is presented in an area fitted with transparent display shelves, light-coloured carpeting, crystal tables and velvet seats. The effect created by the striking fac?ade, the louvers of which brush the store front very lightly, forms an unusual visual connection with the city.
The lower floor is dedicated to men's collections. The tone is set, in the leather goods area, by the Saint Laurent marble floor and the orange encaustic-treated walls, which alternate with mirrored surfaces and display niches made with striped metal panels.
The seating areas in the footwear display section are embellished by pony skin rugs and rust-coloured, ostrich leather sofas while the formal ready-to-wear is presented in a more intimate environment.
The palladium-plated metal wall units and crystal display counters feature coloured, saffiano leather drawers.


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