Etailer Stylista launches collection on Myntra & Flipkart

23 Jun '14

3 min read

India’s first collaborative online fashion platform, Stylista.com has announced an exclusive association with fashion e-tailer Myntra.com along with Flipkart.com, who command a combined market share of a phenomenal 50% in the online fashion space. The partnership will entail retailing Stylista’s limited edition designer clothing on India’s leading fashion e-commerce platform Myntra.com, together with Flipkart.com. With the rapid expansion of online retail in the country, this exciting collaboration will provide shoppers greater access to affordable designer wear.

Since its launch in November 2013, Stylista.com has caught the attention of both the industry as well as shoppers thanks to its unique selling proposition, i.e. limited edition designer clothing at guilt-free prices. It is today India’s largest designer collective, offering collections from a host of established as well as emerging designers.

The first lot of designer collaborations includes Wendell Rodricks, Priyadarshini Rao, Nishka Lulla, Yogesh Chaudhary, Tanya Sharma and Rinku Dalamal. The second round, launching shortly, includes Masaba Gupta, Shivan & Narresh, Neeta Lulla and musician and actress Monica Dogra’s debut fashion line. Stylista has also developed its own on-trend private label called Stylista Original, all of which are now available exclusively on Myntra.com and Flipkart.com.

Says Avnish Chhabria, CEO – Stylista.com, “Stylista has grown by nearly 40% month-on-month since launch, and will now target sales of over Rs 30 crores for its first year. Our association with Myntra and Flipkart further strengthens our position by reaching out to a far larger fashion conscious audience. Moreover, it leverages the need for affordable luxury and product differentiation in a crowded fashion e-commerce marketplace.

“We couldn’t be happier to work with a team that shares our collective vision and strengthens our value proposition. Indian shoppers are now increasingly asking for exclusive products and are willing to pay a premium for designer garments. This opportunity lets our designers reach out to a far larger consumer demographic and creates desire for homegrown brands pegged to go global in the years ahead.”

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