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Football-inspired fashion at the 2014 FIFA World Cup
Jun '14
creations of Versace, Adidas and Puma (L-R)
creations of Versace, Adidas and Puma (L-R)
Fashion and football have intermingled in this World Cup season as the contending teams on the field are providing a carnival of colours with their smart colourful jerseys, while the retailers, on the other hand, are cashing in on the fever with their soccer-themed clothing collections.
French apparel brand Lacoste has released a vibrant polo shirt peppered with graphic patchwork blocks in blue, green and yellow, whereas the Italian fashion house Versace launched a football-inspired T-shirt, reflecting the vivid iconography of the Brazilian carnival, prior to the event.
Not to stay behind, the popular Italian internet mail order retailer Yoox has joined in the fever by unveiling a collaborative T-shirt collection, created by designers belonging to the 10 most soccer crazy nations across the globe, including Agatha Ruiz de la Prada (Spain), Juun J (Korea) Ksubi (Australia), Barbara Casasola (Brazil), Damir Doma (Germany) or Masha Ma (China), Ami (France), Duro Olowu (Nigeria) and MSGM (Italy).
In addition to the well-known international designer brands, local clothiers from the 2014 FIFA World Cup host nation Brazil have also come up with their own versions of football-influenced styles. The Rio de Janeiro markets are flooded with garments representing the colours of the national flag, such as spandex minidresses in emerald green or halter tops in canary yellow. 
Brazilian high-end label Farm has soaked itself in the ongoing frenzy with its unique, delicately crafted national team crochet jerseys. Some pet clothing manufacturers have joined in the soccer celebration with their doggie sweaters, capes and jerseys in green, yellow and blue colours.

Fibre2fashion News Desk - India

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June 2018

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