Home / Knowledge / News / Fashion / Escama along with women artisans makes fashion from trash
Escama along with women artisans makes fashion from trash
27
Jun '14
Against the contrasting backdrop of social unrest and glitz at the World Cup in Brazil this month, 65 women have taken a cottage industry and turned it into an international business, creating employment that will last longer and be more sustainable than the World Cup final on July 13th.
 
The artisans from underprivileged communities outside of the nation's capital, Brasília, have repurposed a traditional craft born of scarcity, crocheting recycled pop-tops, to create fashion purses and accessories that sell to the likes of MoMA in NYC, The Royal Academy in London and Takashimaya Department Store in Japan. 
 
The artisans have been working in partnership with Escama Studio, a San Francisco-based design group, since 2004. Escama Studio supplies award-winning design, capacity building and marketing assistance, and has made the products available in over 30 countries worldwide. The hand-crafted products have been featured in international magazines like Elle, InStyle, and Oprah Magazine and won the IHDA Independent Handbag Designer Award for Best Green Handbag.
 
Escama Studio Founder, Andy Krumholz explains, "From the beginning, we knew that we wanted to refine this stunning art form and adapt it for an international audience. And luckily along the way we were able to build a business that also recognizes the work of the artisans and elevates the living standards of their families. It's been a win-win for everyone." With the success of the venture, the initial group of 12 artisans in 2004 has grown to now 65 women and men. Demand is strong and shipments leave Brazil every two weeks providing a steady flow of income at a fair living wage for the artisans.
 

Escama Studio


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search