Indonesian e-commerce site Zalora releases Ramadan line

04 Jul '14

2 min read

Not to be left behind the Middle Eastern and American fashion labels, which have launched their own collections for the auspicious Islamic festivities Ramadan and Eid, Indonesian designers have also brought out their own versions of modest clothing for the festive month.

Indonesian e-commerce site Zalora has collaborated with three young local Muslim fashion designers, Dian Pelangi, Jenahara, and Ria Mirand, to create a Ramadan-inspired range titled Zalia for women.

Adorned with beautiful motifs, intricate embroidery, beads and sequins, the festive outfits are based on rich jewel and soft pastel tones as well as demure loose-fit silhouettes.

The pieces include fit-and-fare embellished maxi dresses, belted wrap numbers with full sleeves, lace shifts, straight cut long skirts, modest V-neck kaftans, and kimono and peplum tops.

Launched in 2012, Zalora online fashion store specializes in both modern and Islamic clothing and accessories for both men and women.

Other than Indonesia, the company, which offers products from some 500 local and international brands, also maintains e-commerce presence in Singapore, Malaysia, Brunei, the Philippines, Thailand, Vietnam and Hong Kong.

Apart from Zalora, Gulf-based labels like Salma Khan Fashion House, Zad for Zakia Attar Designs and Max alongside New York’s DKNY have also released their own special edition of Ramadan and Eid inspired fashion collections this season.

Fibre2fashion News Desk - India

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