Home / Knowledge / News / Fashion / Pure London August edition to see over 250 global brands
Pure London August edition to see over 250 global brands
Jul '14
Organised by i2i Events Group, Pure London will showcase short-order AW14 and forward-order SS15 collections across womenswear, young fashion, footwear and accessories. A diverse offering will consist of a mixture of new, niche and established names, with an international selection of brands from Europe, Asia, the US, and as far afield as Australia in attendance. 
The show will be divided into six carefully-edited sections: Agenda, Allure, Aspire, Spirit, Footwear and Accessories.
Showcasing high-end, cutting-edge designs across womenswear, Agenda will house an exciting line-up of international brands, many of which are making their debut at Pure London this season.
Danish brand Whiite will be exhibiting for the first time this season, while fellow Danish exhibitor ILSE Jacobsen will be returning to Pure London following a successful February show. The brand embraces the relaxed luxury often associated with Scandinavian lifestyle; inspired by nature and modern Danish design, their latest collection combines a soft, neutral colour palette with contemporary styles.
Allure is set to have an equally exciting international offering, compiled of both new and returning exhibitors. French brand Corizzi inject Parisian style and elegance into their collection of evening and occasion wear, while Israeli brand Alembika’s SS15 collection welcomes an explosion of colour and print across their pieces, designed to be matched and mismatched as desired.
Born in Luxemburg and encompassing Italian couture, exclusive womenswear brand Manalena will launch at Pure London this season. Their SS15 collection radiates the vibes of holiday season with striking colours, while graphic prints and handmade embroideries make for an eclectic mix of street style and romantic elegance.
Aspire is dedicated to on-trend work-wear and contemporary wardrobe staples, housing around 100 carefully-edited brands within Olympia’s Grand Hall.
Three key concepts are present within Dutch brand YAYA’s SS15 collection; Awake, L’eau, and Bloom, all of which embrace natural elements and minimalism through simple silhouettes and soft spring colours. Aimed at the cosmopolitan woman and covering everything from easy, everyday-wear to luxury eveningwear, Romanian brand Brise will also show their extensive collection of versatile pieces at Pure London this season. 
Housing over 130 young fashion brands, Spirit will take over the National Hall with an array of trend-led collections, from street-style to vintage, directional denim and casualwear.   
Blending feminine styles with playful designs, ZIZTAR will introduce four new themes for SS15: The Blossoming World, Endless ‘Z’ Stories, Roaming in Hong Kong, and Salute to the Smurfs. From floral-inspired motifs to city-chic glamour and lively prints, the collection reflects the fun ethos behind the Chinese brand.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search