Home / Knowledge / News / Fashion / Pure London August edition to see over 250 global brands
Pure London August edition to see over 250 global brands
19
Jul '14
Organised by i2i Events Group, Pure London will showcase short-order AW14 and forward-order SS15 collections across womenswear, young fashion, footwear and accessories. A diverse offering will consist of a mixture of new, niche and established names, with an international selection of brands from Europe, Asia, the US, and as far afield as Australia in attendance. 
 
The show will be divided into six carefully-edited sections: Agenda, Allure, Aspire, Spirit, Footwear and Accessories.
 
Agenda  
Showcasing high-end, cutting-edge designs across womenswear, Agenda will house an exciting line-up of international brands, many of which are making their debut at Pure London this season.
 
Danish brand Whiite will be exhibiting for the first time this season, while fellow Danish exhibitor ILSE Jacobsen will be returning to Pure London following a successful February show. The brand embraces the relaxed luxury often associated with Scandinavian lifestyle; inspired by nature and modern Danish design, their latest collection combines a soft, neutral colour palette with contemporary styles.
 
Allure  
Allure is set to have an equally exciting international offering, compiled of both new and returning exhibitors. French brand Corizzi inject Parisian style and elegance into their collection of evening and occasion wear, while Israeli brand Alembika’s SS15 collection welcomes an explosion of colour and print across their pieces, designed to be matched and mismatched as desired.
 
Born in Luxemburg and encompassing Italian couture, exclusive womenswear brand Manalena will launch at Pure London this season. Their SS15 collection radiates the vibes of holiday season with striking colours, while graphic prints and handmade embroideries make for an eclectic mix of street style and romantic elegance.
   
Aspire 
Aspire is dedicated to on-trend work-wear and contemporary wardrobe staples, housing around 100 carefully-edited brands within Olympia’s Grand Hall.
 
Three key concepts are present within Dutch brand YAYA’s SS15 collection; Awake, L’eau, and Bloom, all of which embrace natural elements and minimalism through simple silhouettes and soft spring colours. Aimed at the cosmopolitan woman and covering everything from easy, everyday-wear to luxury eveningwear, Romanian brand Brise will also show their extensive collection of versatile pieces at Pure London this season. 
 
Spirit  
Housing over 130 young fashion brands, Spirit will take over the National Hall with an array of trend-led collections, from street-style to vintage, directional denim and casualwear.   
 
Blending feminine styles with playful designs, ZIZTAR will introduce four new themes for SS15: The Blossoming World, Endless ‘Z’ Stories, Roaming in Hong Kong, and Salute to the Smurfs. From floral-inspired motifs to city-chic glamour and lively prints, the collection reflects the fun ethos behind the Chinese brand.


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Gujarat finance minister Nitin Patel. Courtesy: Global Gujarat News

Textiles | On 22nd Feb 2018

Rs843 cr for MSMEs, Rs35 cr for khadi in Gujarat budget

The Gujarat government has made a provision of Rs 843 crore in the...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search