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Rudraksh opens Vadodara's first multi-designer franchise
Jul '14
Rudraksh is Pune’s first multi-designer store and known as one of amongst the best in the country for it’s merchandising sensibility. It has launched more than 100 labels in Pune in a span of almost 6 years. 
The store was inaugurated in Pune at the hands of Bollywood actress Karisma Kapoor in Sept 2008. On this 21st, the store inaugurated its first franchised outlet on Jetalpur road in Vadodara, at the hands of Padmashri awardee and celebrated fashion designer, Wendell Rodricks and Vadodara’s very own Maharani Radhika Raje Gaekwad.
Rudraksh has retailed in the past lesser known and well known Indian designers like Tarun Tahiliani, Wendell Rodricks, Krishna Mehta, Rahul Mishra, Ranna Gill, Ekru, and many more. Rasika Wakalkar, founder & owner of Rudraksh says, “the vision of the store is to bridge the gap that exists in availability of curated, exclusive designer wear and accessories in an upcoming market like Vadodara. Our aim is to bring to savvy clients a wide range of options to choose from for their day wear, party, occasion and wedding wear, making it accessible right in Vadodara itself, keeping in mind price points and value propositions.”
The store will bring in noted designers to interact with the clients in the city and the latest stocks of Indian fashion seasons will be available at any given time in Vadodara itself as in other metros of the country.
Vaibhavi Gandhi and Manswini Panchal, the local franchise owners who have brought the multi designer Store and Brand to Vadodara, feel that the city needs a fashion destination store to bring curated options in Indian designer labels to cater to the stylish women of the city and are confident of keeping the benchmark service standards of the store to cater to the market here. They say, “The designer sensibilities that Rudraksh brings to Vadodara are meant for all ages and are very affordable prices for the market here. 
“We believe in bringing style statements to the women of Vadodara, in clothes and accessories, which will bring out the best in their personalities! Clothes are an important part of personal expression and we would like the women to wear their choices to reflect who they are and what makes them! At the store, there will be a mixed bag of Indian outfits, indo-western and fusion wear. Our dream for the women of Vadodara is to let them create their own style signatures, and help them with a wide variety to choose from!”


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