Himalayan to present 'Live Natural Couture' line at LFW

29 Jul '14

3 min read

Untouched, Unprocessed, Crafted by Nature..Himalayan, the natural mineral water brand, brings a truly ethereal experience at the Lakme Fashion Week this year.

Through an association with renowned designers Shantanu and Nikhil and Brinda Miller one of the most celebrated artists in the country, Himalayan will present a stunning collection and a customized art piece respectively, at Lakmé Fashion Week Winter/Festive 2014 scheduled for August 2014.

A symphony of design and nature, suffused with pristine colors, Shantanu & Nikhil’s ‘Live Natural Couture’ collection for the brand, is an ode to nature & the Himalayas. The brand positioning finds resonance with the sensibilities of the latest collection by Shantanu & Nikhil- a collection inspired by the beauty, grace and elegance of the majestic Himalayas. Using primarily fluid fabrics, like chiffons, georgettes and organza, it functions as a platform to showcase Himalayan as a premium product offering natural goodness to its consumers.

In quintessential Shantanu & Nikhil fashion, this connect has been captured aesthetically through soft contours of the body in the form of clothing construction, pastel colors, visual layering and striking headgears.

Harsh K. Rai, CEO & Managing Director, NourishCo Beverages Limited, India said about this collaboration, “Following the success of our association with the Lakme Fashion Week in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist. The brand positioning of Himalayan’s ‘Live Natural Couture’ found immediate resonance with sensibilities of this latest collection by Shantanu Nikhil. The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas.

Shantanu & Nikhil said, “We are extremely excited about tying up with a brand that so closely matches the values we have tried to showcase through our collection- timeless, natural and distinctive. Promoting natural fabrics and designs inspired by nature, through the collection we will present a story - a whimsical tale of Himalayan pure water and the tranquil charm and beautiful colors inspired by the Himalayan range.”

Brinda Miller has been instrumental in reinventing and rediscovering contemporary art in India. As an Executive Committee member of the Kala Ghoda foundation and as the Honorary Chairperson of The Artists’ Centre, Mumbai, Brinda is known to be a promoter of the modern artistic realm.

For the Lakme Fashion Week, Brinda is creating a customised work of art inspired by the beauty of the Himalayas.

Talking about the association with Himalayan Brinda says, "The Himalayan range spanning thousands of miles holds within itself a complex, interconnected natural world that has continued to inspire and amaze the human race.I'm pleased to partner with a brand like Himalayan which is known for its pure, fresh and untouched water bottled right at source. The serenity and the purity of the water flowing down from the magnificent mountains is the inspiration for this particular work of art that I've created for Lakme Fashion Week."

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