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Adidas Originals to debut Rita Ora line on August 21, 2014
19
Aug '14
Rita Ora in adidas Originals
Rita Ora in adidas Originals
The German multinational corporation Adidas AG is all set to release its very hotly anticipated first ever clothing collection created in collaboration with the British singer-songwriter Rita Ora.

The brand’s heritage casual sportswear line Adidas Originals has recreated some of its old classics with substantial creative inputs from the 23-year-old glam diva.

Infused with the songstress’ personal tomboyish fashion choices, the Fall/Winter 2014 range’s first instalment ‘Black Pack’ reflects a mix of Rock and Roll vibes and smart streetwear looks.

Crafted from supple leather on a dark palette of black with occasional pops of yellow, the jacket, bustier, drawstring shorts and caps are adorned with glow-in-the-dark reptile prints and micro-knifed 3-D scales.

The collection will be available for sale in adidas Originals stores globally and online at adidas.com/ritaora from August 21, 2014 onwards.

Rita says in a statement, “The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I'm really proud of the collection and beyond excited for my fans to get their hands on it!”

Apart from the Black Pack line, the adidas Originals by Rita Ora collaboration, which would last for three seasons, also has a romantic range titled Pastel Pack, a mesh heavy sporty line Colourblock Pack, a runway-inspired collection Spray Pack and the very nature-influenced Rose Pack.

Apparels and accessories from the Adidas Originals label come under categories like Superstar and Adicolor.

Founded in 1924, based in Germany, Adidas designs and manufactures sports clothing and accessories.

Rita Ora became the artist with the most number-one singles on the UK Singles Chart in 2012. She was nominated for three awards at the 2013 BRIT Awards.

Fibre2fashion News Desk - India


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