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New York Fashion Week to add drama to catwalk shows
Aug '14
The forthcoming edition of New York Fashion Week (NYFW) is about to witness more aesthetically imaginative catwalk shows.

Following the footsteps of its French counterpart Paris Fashion Week (PFW), which is known for hosting unconventional conceptual shows, the upcoming event will also add more theatricality to its presentations.

The soiree will see a dramatically scripted parade by the New York-based multi-faceted retail establishment Opening Ceremony which will unveil its Spring Summer 2015 collection, which is designed by its joint creative directors Humberto Leon and Carol Lim, through a one-act play.

Co-written by American director Spike Jonze and actor Jonah Hill, the drama-cum-runway show, which will be staged on September 7, 2014, will feature a mixed cast of both professional actors and models dressed in the label’s latest creations.

New York City seems to be becoming the hotbed of creatively enhanced runway shows. Recently another fashion designer Gareth Pugh has chosen the American city over his usual favourite Parisian event PFW to stage his quirky S/S 15 parade.

The 32-year-old English designer will present his collection, off the NYFW schedule, through an innovative live performance. Slated to be held on September 4, 2014, the show will include video and live dancers. Gareth Pugh sells at Barneys, Bergdorf’s and Neiman Marcus.

Founded in 2002, Opening Ceremony is a unique retail concept comprising of wholesale showrooms and in-house clothing lines, as well as an e-commerce site, TV channel and an annual magazine.

Due to take place from September 4 to 11, 2014, NYFW will showcase creations from the leading names of the American fashion industry, including Zimmerman, Desigual, Tommy Hilfiger and DKNY.

Fibre2fashion News Desk - India

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