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Flying Machine revives Rock and Roll & campus culture
Sep '14
India’s first home-bred denim brand Flying Machine has just unveiled its Autumn-Winter 2014 collection inspired from the evergreen campus trends, current urban youth fashions and rebellious music genres.

Themed under three dominant looks, entitled Back Benchers, Hard Rock Revival and Urban Warrior, the pieces are replete with the brand’s signature style slogans, cool graphic art prints, innovative denim styles and layering options.

The campus stereotypes-inspired Back Benchers line includes some staple varsity outerwear classics as well as pieces adorned with bright sporty colours, brazen stripes and checks.

The relentless spirit of rock stars has been reflected through the Hard Rock Revival collection. Punched with a fresh trendy twist, the 1980s culture-influenced ensembles, such as baroque trim studded skinny jeans or leather finished denims and woollens, are emblazoned with famous logos and letterings of yesteryear’s popular Metal bands.

The Urban Warrior offers a perfect casual wardrobe to survive the concrete jungle of cities. Enhanced with military inspired graphic prints, bold texts and double layered fabrics, the forest coloured line includes shirts, jackets, trousers and headgear in olive, khaki, ochre, indigo, acid yellow, grey, green and black.

Launched in 1980, Flying Machine designs are known for their authentic details and true Italian styling. Owned by the Indian textile manufacturer Arvind Limited, the brand is sold in over 175 exclusive brand outlets, 242 Large Format Stores like Shopper’s Stop and Lifestyle, and over 500 Multi Brand Outlets nationwide.

Founded in 1931, Arvind Limited specializes in making of cotton shirting, denim, knits and bottomweights (Khakis) fabrics. The company has licensing relationships with many global Brands including U.S. POLO ASSN., Gant, Arrow, Izod, Nautica, Elle, Ed Hardy, Hanes, Cherokee, Mossimo and Geoffrey Beene. It also has a portfolio of 12 of its own brands and runs the India retail operations of British retailers Debenhams and Next.

Apart from maintaining international presence in the Middle East and South Africa, the firm operates through a wide distribution network comprising of approximately 1.3 million square feet of retail space area pan-India (including 790 retail stores spread over 175 towns).

Fibre2fashion News Desk - India

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