Home / Knowledge / News / Fashion / Designer Varun Bahl to mentor Jabong Online FW talents
Designer Varun Bahl to mentor Jabong Online FW talents
22
Dec '14
The Indian fashion designer and couturier Varun Bahl will judge and mentor some of the design participants from the second season of Jabong Online Fashion Week (JOFW), a young talent-based show that serves as a platform to showcase the works of new emerging names from the fashion design and related industries.

The New Delhi-based designer will bring his fashion expertise on board alongside an esteemed jury of experts from different fields including Nandini Bhalla, Noyonika Chatterjee, Vidya Tikari, Lubna Adams and Colston Julian.

Talking about his new role at JOFW, the couturier said, “Online medium is the key today so obviously with the Jabong Online Fashion Week they’re heading towards the right direction. I find this interesting as it gives a genuine opportunity for fresh talent from the industry to be discovered, groomed and mentored by experts from the different domains of the world of fashion.”

Apart from fashion design, the show will also highlight and hone the skills of several up and coming talents, selected from a nationwide hunt, specializing in various genres such as modelling, hair styling, make up and fashion photography.

While commenting on JOFW, the event organizer Jabong.com’s MD and founder Praveen Sinha stated, “With Jabong Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow. JOFW is aimed at gathering best of talent and fashion aficionados giving them an opportunity to showcase their talent with the guidance of stalwarts of the industry. Jabong has always strived to provide the customers and industry, with the best of talent and services, and JOFW is one such initiative by the brand.”

The second edition was launched by Indian actress and former Miss Universe, Sushmita Sen. The 39-year-old beauty talked about her association with JOFW in a statement, “Online Shopping is the buzzword these days, and the shift has been evidently drastic from offline to online. Bearing in mind from where this industry started to where it has gone now, it’s a pleasure for me to launch Jabong Online Fashion Week! JOFW is a platform that will not only nurture young talent but also hone their skills with a thorough guidance from influencers of the industry. I would like to wish all the very best to all the participants.”

The second season has been organized in partnership with Times Now, Dorothy Perkins, Microsoft, Cosmopolitan, PayU Money, Taxi For Sure and Chic-a-thon.

In its continuous endeavour to promote and establish new names, the event’s inaugural season brought models Ritu Chauhan De and Ravi Goswami along with fashion designer Sidharth K Kakkar to spotlight. Kakkar has styled and designed outfits for celebs like Kapil Sharma, Gauhar Khan, Rajeev Khandelwal and so on.

The Indian fashion and lifestyle e-commerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 150,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search