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SRS Group forays into e-commerce space
Jan '15
SRS Group is foraying in to the ecommerce space beginning with the grocery category, and plans to include apparel in its next phase of expansion.

SRS said the online portal has been uniquely designed to ensure a smooth online shopping experience to customers.

In the next phase of its expansion, SRS plans to launch other product categories in the online space, which will include apparel and jewellery.

The ecommerce website has been developed as per global standards in terms of product range, merchandising, promotions and customer focus.

Its wide portfolio includes all key categories such as FMCG products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more.

The website has been designed to fulfill the entire grocery basket for its customers, making it a one-stop destination for grocery requirements, something that is of high relevance with time being at a premium for most people.

SRS said the portal scores on parameters like good user interface and small delivery slots and the icing on the cake is that SRSgrocery.com has no service fee, nil minimum order and nil delivery charges.

Behind the launch of the grocery website is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing and supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas.

The website allows shoppers to enjoy their online shopping experience and the stocking has been carefully balanced to ensure that all key product categories and brands are available.

SRS Limited which recently completed 25 years of existence has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus.

Anil Jindal, founder, SRS Group said, "The e-commerce initiative is born out of customer insights, focuses on ease of purchase, and provides an effortless purchase process.”

“This unique offering is only the start and an attempt to bridge the existing gap in the online offerings in the market and enter the vast and yet under explored territory of e-commerce,” he added.

He continued by saying, “This is a part of our strategy to go ahead with diligent expansions in retail to make SRSgrocery.com a brand of preference for consumers.”

He continued by saying, “We are unveiling just the first chapter of SRSetail.com, which in the days to come will foray into fashion, jewellery, medical and many more such segments."

Pratik Jindal, managing director, SRS e Retail Ltd, said, "We are delighted to enter into this new venture. With this, we have not only strengthened our retail presence but are also happy to reach and serve new consumer segments by treating them to world-class products, thrilling promos and unmatched convenience. It is a pleasure to spread the goodness of our brand to the online space." (AR)

Fibre2fashion News Desk - India

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