Home / Knowledge / News / Fashion / SRS Group forays into e-commerce space
SRS Group forays into e-commerce space
10
Jan '15
SRS Group is foraying in to the ecommerce space beginning with the grocery category, and plans to include apparel in its next phase of expansion.

SRS said the online portal has been uniquely designed to ensure a smooth online shopping experience to customers.

In the next phase of its expansion, SRS plans to launch other product categories in the online space, which will include apparel and jewellery.

The ecommerce website has been developed as per global standards in terms of product range, merchandising, promotions and customer focus.

Its wide portfolio includes all key categories such as FMCG products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more.

The website has been designed to fulfill the entire grocery basket for its customers, making it a one-stop destination for grocery requirements, something that is of high relevance with time being at a premium for most people.

SRS said the portal scores on parameters like good user interface and small delivery slots and the icing on the cake is that SRSgrocery.com has no service fee, nil minimum order and nil delivery charges.

Behind the launch of the grocery website is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing and supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas.

The website allows shoppers to enjoy their online shopping experience and the stocking has been carefully balanced to ensure that all key product categories and brands are available.

SRS Limited which recently completed 25 years of existence has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus.

Anil Jindal, founder, SRS Group said, "The e-commerce initiative is born out of customer insights, focuses on ease of purchase, and provides an effortless purchase process.”

“This unique offering is only the start and an attempt to bridge the existing gap in the online offerings in the market and enter the vast and yet under explored territory of e-commerce,” he added.

He continued by saying, “This is a part of our strategy to go ahead with diligent expansions in retail to make SRSgrocery.com a brand of preference for consumers.”

He continued by saying, “We are unveiling just the first chapter of SRSetail.com, which in the days to come will foray into fashion, jewellery, medical and many more such segments."

Pratik Jindal, managing director, SRS e Retail Ltd, said, "We are delighted to enter into this new venture. With this, we have not only strengthened our retail presence but are also happy to reach and serve new consumer segments by treating them to world-class products, thrilling promos and unmatched convenience. It is a pleasure to spread the goodness of our brand to the online space." (AR)

Fibre2fashion News Desk - India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search