Home / Knowledge / News / Fashion / House of Hems launches jackets for baby boomer generation
House of Hems launches jackets for baby boomer generation
Jan '15
House of Hems, a new fashion brand that specifically caters to women belonging to the baby boomer generation, has come up with its introductory collection of age and body appropriate stylish jackets.

Targeted towards women between the ages of 45-70, the line has been designed by the brand founder Robin Spindt who created each piece based on her research gathered from clients, store owners and leading fashion publications.

Talking about the inspiration, the New Orleans-based retired professor-turned designer says, “What baby boomer women do, is buy something even though in our hearts we know it is inappropriate. Then we alter it, or wear it untucked to modify the style to fit our newly found lumps and bumps.”

Handmade by some of the finest British-trained tailors in Shanghai, the line features classy peplum style looks with boomer upper body silhouettes and form flattering lengths reaching to the hips.

The collection includes a blue or red cashmere made look that can be custom made in a variety of colours for clients, a versatile linen jacket which transforms easily from officewear to eveningwear and a gold jacket inspired from the iconic style of Coco Chanel.

The House of Hems was launched to fulfil the demand of mature stylish women who struggle to find clothing that fits their age group (40 to 70 years). The founder of the brand, Spindt, who is a seasoned shopper herself, noted how difficult it is to go to the mall, or find mail order catalogues that have clothing designed for her, as opposed to clothing that fits either 16-25 or 25-40 year olds.

The brand is a division of Attitude Couture which specialises in outfits for various occasions including evenings, junior pageants, homecoming and prom. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search