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Jabong announces line-up for Jabong Online Fashion Week
Feb '15
The second season of Jabong Online Fashion Week (JOFW), a young talent-based showcase that serves as a platform to highlight new names from fashion design and related industries, is set to take place from Feb 11 to 17, 2015.

The shop-able event will feature Spring/Summer creations from a selection of emerging designers who have been judged and picked on the basis of quality, innovation, marketability, originality and ability to legitimately take fashion to the next level.

The selected names are Flirtatious by Aakriti Grover, Abhi Singh, Aesthetical Cubes, Jaya Misra, Jayati Goenka, Kanika Goyal, Lalit Sengar, Niharika Pandey, Niket Mishra, Poonam Bhagat, Preeti S Kapoor, Rahul Singh, Siddhartha Tytler, Sonia Jetleey, Sougat Paul and Nitya Bajaj.

Commenting on the new line-up, Praveen Sinha, MD and founder, Jabong.com says, “We are delighted to announce the list of winners who will showcase at the JOFW and also retail out of our portal. These winners embody what we believe is the future of fashion and we are absolutely confident that these talented people will carve a niche for themselves in the years to come.”

Speaking about the purpose of the event, the founder adds, “JOFW is our way to create a platform to showcase new-age fashion, and also help upcoming talent to grow in the industry. It remains our endeavour to provide only the best products and services to our consumers. JOFW is truly one such initiative by Jabong.”

In addition to catwalks, the glamorous do will also include a market square area showcasing around 40 exclusive pop-up shops by labels like Pitaraah featuring Prerto, Ridhi Mehra, Raw Mango, Namrata Kumar and House of Sko.

Apart from fashion design, the online event will highlight the skills of several up and coming talents specialising in various genres such as modelling, hair styling, make up and fashion photography.

Additionally, an exclusive preview show will be held on February 11, 2015 at The Grand, New Delhi. The programme will witness the launch of UK based high street brand Dorothy Perkins’ S/S 15 collection, which will be available for purchase on Jabong.com.

In its continuous endeavour to promote and establish new names, JOFW’s inaugural season brought fashion designer Sidharth K Kakkar to spotlight. The designer has styled and designed outfits for celebs like Kapil Sharma, Gauhar Khan and Rajeev Khandelwal. (PB)

Fibre2fashion News Desk - India

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